From The Boston Globe:
First-year sales were 90 percent of what was expected, but have fallen off in Year Two. A change in brewers has also limited production. “For the first beer, we hoped to do something that the monks were going to drink,” says Keeley. “But we found out you don’t really brew for yourself in the long run.”
After talking to retailers, Spencer has decided to expand its product line. In addition to the abbey ale, the brewery will release Spencer Trappist Holiday Ale in November. Trappist Russian Imperial Stout will follow early next year.
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