Ft. Collins, Colo., August 27, 2015 – New Belgium Brewing is pleased to announce an exclusive partnership agreement with Young’s Market Company, to start selling beer in Hawaii in February, 2016. New Belgium will launch with 6-pack bottles of Fat Tire, Ranger IPA, Rampant Imperial IPA and Seasonal Release as well 12-pk cans of Fat Tire and Ranger. Fat Tire bombers and draft Fat Tire, Ranger, Seasonal, and Lips of Faith will round out the initial portfolio offerings.
“New Belgium is extremely excited to be partnering with Young’s Market Company in the state of Hawaii,” said New Belgium Regional Sales Director, Scotty Prawalsky. “They are a family-owned company with a long history of success on the islands. We are stoked to be working with them to help grow the craft beer scene in the Aloha State.”
Founded in 1888, Young’s Market Company is the premier distributor of fine wines, spirits and selected beverages in the western United States, with operations in Alaska, Arizona, California, Hawaii, Idaho, Montana, Oregon, Utah, Washington, and Wyoming.
Regarding the new partnership, Senior Vice President, Business Development, Philana Bouvier said, “Young’s Market Company is so thrilled to be working with New Belgium Brewery. They are the 4th largest Craft Brewer in the United States and soon visitors from all over the world will have the opportunity to enjoy a New Belgium Beer as part of their Hawaii experience.”
New Belgium beers are scheduled to be available throughout the islands as of February 15, 2016.
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