Today we get to see a new label from Summit Brewing, and nine updated labels for existing brews. True Brit IPA appears to be a rebranding of their IPA, while Great Northern Porter, Extra Pale Ale, Horizon Red IPA, Maibock, Pilsener, Oktoberfest, Saga IPA, Winter Ale & Summer Ale are package redesigns. These are all 12oz bottles. This update from Chip @ Summit:
the True Brit IPA is actually our original blue label IPA, which is a British Style India Pale Ale. We are rebranding it a) to give people more of an idea of what to expect from its flavor and b) to set it apart from our other "more American" IPAs like Saga, Horizon Red and future Unchained and/or Union series IPA releases. The rebranding should be complete and you'll see packaging with this new name and look (but same great beer) later this year. Cheers! Chip @ Summit Brewing Company. 
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MyBeerBuzz, the True Brit IPA is actually our original blue label IPA, which is a British Style India Pale Ale. We are rebranding it a) to give people more of an idea of what to expect from its flavor and b) to set it apart from our other "more American" IPAs like Saga, Horizon Red and future Unchained and/or Union series IPA releases. The rebranding should be complete and you'll see packaging with this new name and look (but same great beer) later this year. Cheers! Chip @ Summit Brewing Company.
ReplyDeleteThanks Chip. I'll update the post.
ReplyDelete