Lion Brewery – Label Fun “BEER”

16 February 2010

LionBeerLabel This is about as generic a beer label as you can get…simply labeled “BEER".”  Not that you can’t figure it out on your own, but the label has the tag line “No Frills.”  This one was bottled for Supermarkets General Corp out of NY.

7 comments (click to read or post):

JessKidden 17 February, 2010 11:28  

"Supermarkets General" is the corporate parent name of the "Pathmark" chain (big in metro NY, NJ and eastern PA)- altho' the red white and blue striped logo probably gives that away. Pretty sure there was a "Pathmark" branded beers as well at some point (probably from Horlacher in Allentown, which did a LOT of private label beers).

Pathmark's rival, Shop-Rite, in NJ always had better stand-alone liquor stores, tho'. As I recall it, they were often the only places one could routinely find Stegmaier Porter in the 1970's (sold by the bottle or case, no sixpack holders for the deposit longnecks).

mybeerbuzz 17 February, 2010 12:59  

I do remember Pathmark Beer....

Professor Bartels,  17 February, 2010 16:40  

I think it's time for these to come back. I'd buy lionshead (or my bartels beer) in a pathmark bottle for a cheaper price!

mybeerbuzz 17 February, 2010 16:59  

True're always thinking!

mybeerbuzz 17 February, 2010 16:59  

Maybe Pathmark Cream Ale?

Professor Bartels,  18 February, 2010 08:42  

Defintely! And it would probably happen before Liebotschaner!

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