From Leinenkugel’s:
Leinenkugel’s is stepping up to the plate this Opening Day with new game day beers to enjoy at the stadium or at home. Barrelman Ale and the new Tropical Hazy IPA offer beer drinkers two distinct flavors to sip on this baseball season.
Barrelman Ale
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After more than 10 years, a fan favorite at the Brewers’ stadium Barrelman Ale is now available for purchase at stores across WI. Brewed with both pale and roasted caramel malts, the amber ale is bold, crisp and 4.5% ABV. Barrelman Ale will be available at the Brewers ballpark and at retail in 12 packs of 12 oz. cans across WI.
Tropical Hazy IPA
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A new innovation from Leinenkugel’s, Tropical Hazy IPA brings a flavorful option to baseball fans across the Great Lakes Region and Atlanta area this season. Bursting with juicy notes of passion fruit and guava, this tropical IPA is available on draft at ballparks and for purchase in 19.2oz cans at convenience stores across the GLR and Atlanta.
To find both beers for purchase at your nearest retailer, check out the product locator.
About Leinenkugel’s:
In May 1867, the Leinenkugel family brewery was founded in Chippewa Falls, Wisconsin by Jacob Leinenkugel. He was a family man driven by an iron work ethic, and he knew that his German family heritage would play an integral part of his brewery’s success. Today, sixth generation family members are involved in the company, helping to bring the same family-inspired recipes that Jacob poured his heart and soul into to consumers across the country. Over the years, our family has grown and so has our brewery, but our history and heritage remain at the forefront. Take a step back in time and discover our flavorful history…
The story of Chippewa Falls is every-changing, just like the waters of the Chippewa River and Big Eddy Springs. But water isn’t the only thing that flows in Chippewa Falls. Our beer has been filling steins there since it became home to the Jacob Leinenkugel Brewing Company in 1867. Our hometown was once the site of the world’s largest lumber mill. The hard-working, thirsty lumberjacks made great customers for Jacob and his business partner, John Miller. The rest, as they say, is history.
In 1845 Jacob Leinenkugel has his family immigrated to Wisconsin from Meckenheim, Germany, where Jacob’s father was an innkeeper and brewer himself. Equipped with German brewing knowledge and tradition passed down from his family, Jacob started his brewery in 1867 in the logging town of Chippewa Falls. Its rich soil was perfect for growing hops and grains, and the pure water that ran through the town was a perfect ingredient for crafting beer. The many lumberjacks that lived and worked here quickly became our loyal fans.
After Jacob Leinenkugel’s death in 1899, his son-in-law, Henry Casper, served as president. Then, following in his father’s footsteps, Matthias Leinenkugel took over as brewery president in 1907, followed by Jacob’s daughter Susan Leinenkugel Mayer in 1927. Under the guidance of the second generation, Leinenkugel’s growing market blossomed.
After Prohibition, it was back to business, despite one major problem: our brewery didn’t have a brewmaster. President Raymond Mayer and sales manager William Casper had to act quickly. Breweries were popping up all over, each eager to capture a piece of the wide open market. Using all their resources, Raymond and William found a brewmaster, modernized our brewery, introduced brewery tours, and established new opportunities to grow the business.
TV and national advertising changed the beer industry. Small breweries had to compete not only
with each other, but with larger companies that began building multiple breweries across the country.
For Leinenkugel’s this meant expanding into new markets and enlisting the help of Wisconsin heroes like Ray Scott, “The Voice of the Packers,” to be a part of advertising campaigns. Our brewery grew as well, with the addition of the Hospitality Center in 1979, a space for Leinie fans to gather and learn about the beer they loved.
Under the guidance of Jake, Dick, and John Leinenkugel our brewery continued to thrive. The brewery was bought by Miller Brewing Company in 1988. This partnership has allowed Leinenkugel’s to share its quality brews with beer lovers all over the country. Leinenkugel’s 10th Street Brewery was added in 1995 to handle the increased demand. In 2003, the Leinie Lodge opened its doors and now has over 350,000 members.
The sixth generation of Leinenkugel's, Matt and Katie Leinenkugel, along with Tony Bugher, carry on the Leinenkugel’s legacy by working to get more of our beers to more people in more markets than ever before. From running tastings to demonstrations to working in the brewery, the sixth-generation descendants are building on our family’s tradition that our great-great-great-grandfather began over 155 years ago. We’re making sure our beers continue to satisfy palates everywhere. Even though we’re not all in Chippewa Falls, we’re out here every day helping you Flavor The Moment.
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