March 24, 2025 – San Diego, CA – Today, in celebration of National Cocktail Day, Cutwater, the #1 spirits-based canned cocktail brand1, is unveiling two new cocktail innovations for the spring and summer season – Spicy Mango Margarita and Gin Collins – in select markets across the United States. After piloting in 2024, Cutwater will also expand availability of its highly acclaimed Lemon Drop Martini, available nationwide.
As the weather starts to warm up, Cutwater’s new, refreshing innovations provide consumers with even more variety to choose from as they entertain in their backyards, head to a baseball game, or even hit tee time. The Spicy Mango Margarita creates a dynamic balance of heat and sweetness, while the Gin Collins offers a crisp and refreshing take on a timeless classic for elevated, easy-sipping cocktails. These new innovations reflect Cutwater’s dedication to setting industry trends, listening to customer feedback, and delivering real cocktails that are perfectly mixed.
“Between the Gin Collins or Spicy Mango Margarita, there is something in this new innovation lineup for everyone,” said Gwen Conley, Cutwater’s Head of Innovation. “Whether you’re pairing Gin Collins with a sprig of Rosemary, Spicy Mango Margarita with a Tajín rim, or just want to enjoy either out of the can, our cocktails are made to share with your family and friends.”
Following an overwhelmingly positive regional launch, the Lemon Drop Martini quickly became one of the brand’s 10 most frequently purchased cocktails in Q42 and garnered widespread consumer demand, solidifying its place as a fan favorite, and resulting in its national expansion. Crafted with Cutwater’s award-winning vodka, this vibrant cocktail balances tart lemon and subtle sweetness for a perfectly refreshing taste. Whether enjoyed straight from the can or elegantly served in a martini glass with a lemon twist, the Lemon Drop Martini offers a premium cocktail experience for any occasion.
“Summer marks even more get-togethers and celebrations with your friends and family. Cutwater wants to make sure consumers have a premium cocktail to match each of these occasions,” said Jakki Kay, Sr. Director of Marketing for Cutwater. “All of our Cutwater cocktails are made with award-winning spirits and perfectly mixed, so you can enjoy whether you prefer to sip directly from the can or pour it over ice with a garnish to elevate your gathering.”
Below are the details of the new and expanded offerings:
National:
Lemon Drop Martini (11% ABV): Crafted with Cutwater’s award-winning vodka, coffee cream liqueur, and cold brew coffee flavor, this cocktail can be enjoyed for a night out or as a nightcap. Enjoy it cold, straight from the can, or shaken over ice. Available nationwide.
Regional:
NEW - Spicy Mango Margarita (12.5% ABV): Made with Cutwater’s award-winning tequila and balance of juicy mango, lime, and jalapeño. Enjoy with a spicy rim over ice or straight from our cans. Available in select markets (MA, MD, DC, NJ, NY, FL, TN, WI, OH, IL, IN, NE, MN, MO, IA, TX, LA, WA, AZ, CA, NV, MI, CT, DE, RI).
NEW - Gin Collins (9% ABV): Featuring Cutwater’s award-winning gin and notes of zesty lemon, our Gin Collins sips at a crisp 9% ABV. Enjoy in a Collins glass with a lemon wheel or straight from the can. Available in select markets (AZ, CA, CO, DC, GA, MA, MD, MI, MN, MO, NJ, NV, OH, WA).
For more information and updates on Cutwater’s latest releases, visit CutwaterSpirits.com and follow the brand on Instagram at @cutwaterspirits.
1Source: Circana $ Sales L13W 3.15.25
2Source: Circana $ Sales L13 week ending 12-29-2024 Total US HB. Spirits-Based Cocktails Q4 $ ROS Average Based On SKUs with at least $100K Dollar Sales In Q4 2024.
ABOUT CUTWATER:
Anheuser-Busch-owned Cutwater, the most awarded canned cocktail brand in the U.S., is a San Diego-based distillery known for its award-winning lineup of 20+ canned cocktail classics made from its portfolio of bottled spirits that span nearly every spirits category including tequila, vodka, rum, gin, whiskey and liqueur. Co-Founder and Master Distiller Yuseff Cherney began distilling as a side project under Ballast Point Brewing. He started canning cocktails because he wanted to make drinks he could enjoy while doing the things he likes to do (mostly fishing and hiking). In 2017, Cutwater was established as a separate entity from the brewery and now operates from a 50,000-square-foot distillery and production facility, which includes a world-class tasting room and restaurant. To date, Cutwater has earned over 3,300 awards across its portfolio of products and is distributed in 48 states. Learn more at www.CutwaterSpirits.com or follow @cutwaterspirits on Instagram, X and Facebook.
ABOUT ANHEUSER-BUSCH:
At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As a leading American manufacturer, we drive economic prosperity nationwide through investments in our people, facilities, and communities.
We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA, Busch Light, Budweiser, Bud Light, Stella Artois, and Cutwater, as well as industry-leading regional craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. That’s who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram.
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