CORVALLIS, OR – On Monday, U.S. Representative Val Hoyle toured the 2 Towns Ciderhouse production facility in Corvallis and announced her support for U.S. Representative Earl Blumenauer’s Bubble Tax Modernization Act of 2024.
This bill will provide tax and carbonation parity for craft cider producers, simplify the tax code, and make craft producers more competitive within the industry at large.
“Oregon is powerhouse of innovation when it comes to craft beverages,” U.S. Representative Val Hoyle said. “I am supporting this legislation because our cider makers deserve a level playing field to create new products, grow their business, create jobs and support our local economies.”
Representative Hoyle heard from 2 Towns owners Lee Larsen, Aaron Sarnoff-Wood and Head Cider-Maker and Owner Dave Takush about the production and distribution of their ciders as well as demands from customers for fully carbonated cider products. The owners sat down with Representative Hoyle to detail how outdated, overcomplicated, and punitive tax measures mean certain cider products cannot be fully carbonated to meet customer preferences.
"It's crucial to understand that this isn’t a tax break—it's about removing the barriers that stifle creativity in the craft cider industry," says Dave Takush, head cidermaker at 2 Towns Ciderhouse. "The 'champagne' or 'bubble' tax pushes hard ciders and perries into higher tax brackets when additional fruit beyond apples or pears are added, especially as carbonation levels rise. These tax implications significantly limit cidermakers' ability to innovate and simply meet consumer demands. This bill will bring desperately needed changes to the cider industry."
2 Towns is one of the largest craft cider producers in the nation with 130 employees and growing. The company uses 100% fresh-pressed Pacific apples in all their varieties.
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