I brought you an early peek, and now this from Deschutes & Patagonia:
The dual release features Kernza® Lager and Non-Alcoholic Kernza® Golden Brew, the first certified organic non-alcoholic craft beer brewed in the U.S.
Bend, OR | August 22, 2024 – Patagonia Provisions and Deschutes Brewery are thrilled to release two new highly anticipated certified organic beers: Kernza® Lager and Non-Alcoholic Kernza® Golden Brew, available nationwide starting September 4. Non-Alcoholic Kernza® Golden Brew is the first certified organic non-alcoholic craft beer brewed in the U.S., giving consumers a high-quality organic option in the fastest growing beer category1. With a mission to shift the brewing industry toward more responsible practices, Patagonia Provisions and Deschutes are aiming to expand the use of Regenerative Organic Certified® (ROCTM) and organic ingredients in beer. These practices can enhance economic stability for farmers and reduce dependency on costly synthetic inputs, all the while rebuilding damaged soil.
"We are proud to drive responsible change within the beer industry, and we’re thankful to the farmers, suppliers, and retailers who are on this journey with us,” said Peter Skrbek, CEO, Deschutes Brewery. “Their trust in Deschutes and Patagonia Provisions allows us the opportunity to source and scale organic and regenerative ingredients for our beers. We are also proud to be able to offer a full-fidelity non-alcoholic option brewed with Kernza. This will be the first organic non-alcoholic beer broadly available in the United States. After more than five years of research and development into non-alcoholic technologies we recently made a significant investment to install Sustainable Beverage Technologies’ patented BrewVo system. We are thrilled to launch non-alcoholic Kernza® Golden Brew and bring awareness of organic and regenerative organic agriculture to the non-alcoholic beer fan.”
In 1996, Patagonia successfully pivoted their conventional cotton supply chain to organic cotton, and Patagonia Provisions and Deschutes are looking to do the same with the beer supply chain.
“We sought to make radically responsible beer that delivers on our values with exceptional quality and approachable taste, brewed with organic and regenerative ingredients, and widely
1 Source: NielsenOPM On Premise Measurement Report, July 2024
distributed across the US,” said Paul Lightfoot, General Manager of Patagonia Provisions. “There are thousands of craft breweries making amazing nationally available beers, but less than 1% of craft breweries make certified organic beer. Deschutes Brewery is one of them. In addition to being a world-class, award-winning independent brewery that prioritizes outdoor recreation, the community, and the environment, we believe Deschutes can bring organic beer mainstream. Our shared goal is to make damn good beers – and inspire more breweries to adopt organic and Regenerative Organic Certified® ingredients.”
About Patagonia Provisions x Deschutes Brewery Kernza® Lager & Non-Alcoholic Kernza® Golden Brew
These premium beers are bright, crisp and wildly drinkable. They are brewed with certified organic Kernza (a soil-saving, carbon-capturing perennial grain), certified organic Helios and Adeena hops, certified organic malted 2-row barley, and Regenerative Organic Certified® rye. The ingredients for both brews are grown in ways that improve soil health, minimize erosion, preserve biodiversity, and protect waterways. In other words, they are radically responsible. Light and easy-drinking, Kernza® Lager is 4.7% ABV and Non-Alcoholic Kernza® Golden Brew is less than 0.5% ABV. Deschutes brews all its non-alcs in-house using Sustainable Beverage Technologies’ (SBT) patented BrewVo® technology in combination with Deschutes’ proprietary brewing methods. This groundbreaking technology allows Deschutes to gently remove alcohol from the beer, while retaining all the flavors, aromas, mouthfeel, body and head retention the brewery’s award-winning beers are known for.
Patagonia Provisions and Deschutes work with Mad Agriculture to source organic Kernza from the Perennial Promise Grower’s Cooperative, a farmer-led ingredients company committed to scaling the impact of perennial grains and advancing regenerative and organic farming methods. The Regenerative Organic Certified® rye is malted by Admiral Maltings; the organic 2-Row barley malt is sourced from Briess Malt & Ingredients Company; the organic Adeena hops come from Roy Farms; the organic Helios hops from Hopsteiner; and Imperial Yeast supplies the organic yeast.
The beers will be available nationwide in 6-pack 12 oz. cans starting September 4 at chain retailers, including Whole Foods Market, Sprouts Farmers Market, Kroger, Total Wine & More, Fred Meyer, Raleys, Frys, King Soopers, QFC, Smiths, select Albertsons and Safeway stores and independent retailers that can be found using the beer finder at www.DeschutesBrewery.com.
For more information, visit www.patagoniaprovisions.com or www.deschutesbrewery.com and follow Patagonia Provisions and Deschutes Brewery on social media to stay up to date on the latest.
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About Deschutes Brewery
Deschutes Brewery is a family and employee-owned craft brewery based in Bend, Oregon. Utilizing the volcanic filtered waters of the Deschutes River and hops from local farmers in and around Washington and Oregon, Deschutes has been a pioneer in creating award-winning, Damn Tasty Beer since 1988. Committed to a high standard of craftsmanship and quality, Deschutes is well known for its best-selling brand Fresh Squeezed IPA, the #1 porter in the US, Black Butte Porter, its heritage series of beers like Mirror Pond Pale Ale and Obsidian Stout, and newer brands like King Crispy and Symphonic Chronic Double Dank IPA. Through the brewery’s patented and proprietary non-alcoholic brewing process, Deschutes is proud to offer best-in-class non-alcoholic beer that tastes as good as higher ABV craft beer. Visit our brewpubs in Bend and Portland, Oregon and our Tasting Room in Bend to try our latest brews. Visit us online at deschutesbrewery.com or on social media @deschutesbrewery.
About Patagonia Provisions
Patagonia Provisions is the food and beverage business of Patagonia, bringing delicious and nutritious Patagonia-branded products that help fight the climate crisis to customers across the United States. Patagonia Provisions is committed to supporting farming and fishing practices that restore and regenerate the environment rather than extract from or deplete it. A certified B-Corporation, Patagonia is in business to save our home planet.
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