Yuengling and Keep America Beautiful Announce 2024 Partnership


From Yuengling:

$50,000 Donation, Sustainability Initiatives, and Special Events
to Support Regional Beautification

POTTSVILLE, PA  March 19, 2024 - On the first day of spring, and as mindsets shift to seasonal cleaning and neighborhood beautification, D.G. Yuengling & Son, Inc. today announced a new 2024 partnership with Keep America Beautiful® (KAB), the largest community improvement nonprofit organization in the United States.

As part of a 2024 campaign, Yuengling will donate $50,000 and support the "Great American Cleanup®" that annually unifies and beautifies communities across the country, in a grassroots spring-cleaning movement.

"As the Oldest Brewery in America, we have embraced the importance of clean water and neighborhood beautification for 195 years," said Debbie Yuengling, 6th generation family member of D.G. Yuengling & Son, Inc. "By organizing clean up events and through awareness campaigns at bars, restaurants and retail accounts, we look forward to bringing together all those who seek greener and cleaner communities."

The Great American Cleanup is a nationwide effort spanning three months from March to May. During this time, more than three million volunteers come together to help remove litter from neighborhoods, waterways and other areas requiring trash removal.

This spring, Yuengling team members will participate in KAB state and local affiliate beatification events in Texas, Missouri, Florida and Pennsylvania.

"We're aiming to pick up more than 10 million pieces of litter during the 2024 Great American Cleanup and great partners like Yuengling are helping to make that possible," said Jennifer Lawson, President and CEO of Keep America Beautiful. "With their support, we'll continue to advance our mission of cleaning and greening America while raising awareness about the impact of recycling and sustainability."

"We share Keep America Beautiful's commitment to ensuring our nation remains a clean, green, and beautiful place to live," said Yuengling. "We hope that with our involvement, and by engaging our passionate and engaged fan base, we will help make a difference in 2024 and beyond."

About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., the oldest brewery in America, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey's Chocolate Porter, FLIGHT by Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently established with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 26 states. Experience Yuengling in Pottsville, PA by taking a free tour of America's Oldest Brewery and visiting our Museum & Gift Shop. Also dine, shop, and enjoy our year- round and seasonal-selection of beers at the Yuengling Draft Haus & Kitchen in Tampa, FL. For more information about Yuengling, fans are encouraged to follow the Yuengling
Facebook page, follow Yuengling on Twitter and Instagram, or visit www.Yuengling.com.

About Keep America Beautiful
Keep America Beautiful, the nation's leading community improvement nonprofit organization, inspires and educates people to take action every day to improve and beautify their community environment. Established in 1953, Keep America Beautiful strives to End Littering, Improve Recycling, and Beautify America's Communities. We believe everyone has a right to live in a clean, green, and beautiful community, and shares a responsibility to contribute to that vision. The Keep America Beautiful Model for Change – steeped in education, research, and behavioral science – is the cornerstone of Keep America Beautiful. We empower generations of community and environmental stewards with volunteer programs, hands-on experiences, educational curricula, practical advice, and other resources. The organization is driven by the work and passion of nearly 700 Keep America Beautiful affiliates, millions of volunteers, and the collaborative support of corporate partners, social and civic service organizations, academia, municipalities, elected officials, and individuals. Join us on Facebook, Instagram, Twitter, and YouTube. Donate and take action at
kab.org.

 

Through a partnership between Keep Pennsylvania Beautiful, D.G. Yuengling & Son, Inc. and Keep America Beautiful, Route 209 in Pottsville received extra care and attention by way of a roadway cleanup project.

On April 12, Yuengling employees and their family members met at Francis E. Lubinsky Park to sign in and receive supplies of bags, gloves and safety vests. As part of Keep Pennsylvania Beautiful’s Pick Up Pennsylvania community improvement program, Yuengling volunteers were shuttled to pick up trash along the Route 209 and Schuylkill River corridor leading into Port Carbon. 

All told, 3,070 pounds of beverage and food containers, stray paper items, cigarette butts, glass bottles, tires and other litter commonly found along roads and public spaces were bagged within a span of two hours. The cleanup event highlights Yuengling’s ongoing commitment to caring for our local communities and sustainability.

“As the Oldest Brewery in America, we have embraced the importance of preserving resources for 195 years,” said Debbie Yuengling, 6th generation family member of D.G. Yuengling & Son, Inc. “By raising awareness and organizing clean up events, we look forward to bringing together all those who share our passion to care for our beautiful country.”

“Litter negatively impacts our communities – the environment, waterways, property taxes, home values, tourism, businesses and the safety of our neighborhoods. Keep Pennsylvania Beautiful is grateful for our partnership with Yuengling and their staff for caring about keeping their community clean and beautiful. Their efforts are greatly appreciated and go a long way in helping to mitigate the negative effects of litter," said Heidi Pedicone, Director of Programs, Keep Pennsylvania Beautiful.

Keep Pennsylvania Beautiful, a state affiliate of Keep America Beautiful, Inc., has more than 30 years of experience in organizing volunteer-driven community improvement events.

Visit Yuengling’s website to learn more about the company’s sustainability programs.  Visit www.keeppabeautiful.org for more information on programs offered by Keep Pennsylvania Beautiful, including Pick Up Pennsylvania.

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About Keep Pennsylvania Beautiful

Keep Pennsylvania Beautiful’s vision is a clean and beautiful Pennsylvania. Since 1990, Keep Pennsylvania Beautiful has worked with hundreds of thousands of volunteers across the state to pick up nearly 158 million pounds of trash from Pennsylvania's roadways, waterways, greenways, vacant lots, forestlands and other community spaces. Keep Pennsylvania Beautiful’s core programming focuses on litter and illegal dump prevention, cleanup, community greening, and proper waste handling and sustainable practices.  Keep Pennsylvania Beautiful works with many partnering organizations on the state and grassroots level to accomplish our goal of a clean and beautiful Pennsylvania.  Keep Pennsylvania Beautiful is the state affiliate of Keep America Beautiful, Inc., the nation’s largest volunteer-based community action and education organization. To learn more about Keep Pennsylvania Beautiful, visit www.keeppabeautiful.org

About D.G. Yuengling & Son, Inc.
D.G. Yuengling & Son, Inc., the oldest brewery in America, is family-owned and operated since 1829. Principal beer brands include Yuengling® Traditional Lager, Light Lager, Black & Tan, Golden Pilsner, Premium, Light, Dark Brewed Porter, Lord Chesterfield Ale®, Oktoberfest, Yuengling Hershey’s Chocolate Porter, FLIGHT by Yuengling, and Bongo Fizz. Production is supplied by two breweries in Pottsville, PA and one in Tampa, FL. A separate joint venture called The Yuengling Company was recently established with Molson Coors Beverage Company to expand production and distribution further west. Yuengling beer is currently available in 26 states.  Experience Yuengling in Pottsville, PA by taking a free tour of America’s Oldest Brewery and visiting our Museum & Gift Shop. Also dine, shop, and enjoy our year- round and seasonal-selection of beers at the Yuengling Draft Haus & Kitchen in Tampa, FL.  For more information about Yuengling, fans are encouraged to follow the Yuengling
Facebook page, follow Yuengling on Twitter and Instagram or visit www.yuengling.com.

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