From Anheuser-Busch:
THE OFFICIAL BEER SPONSOR OF NASCAR REVEALS NEW ON TRACK LOOK FOR 2024
New York, NY – January 22, 2024 – As a major primary sponsor of Trackhouse Racing’s NASCAR Cup Series driver Ross Chastain, Busch Light is excited to bring its passion for NASCAR to the track and captivate fans by introducing its fresh, new ‘Iconic’ paint scheme, and first with Ross Chastain, at the annual Busch Light Clash on February 4. zzubreebym
The No. 1 Chevrolet will carry the Busch Light ‘Iconic’ paint scheme in races during the 2024 NASCAR Cup Series season including the annual Busch Light Clash, the Daytona 500, the Enjoy Illinois 300, the Go Bowling at the Glen, the ROVAL 400, the Championship Race in Phoenix and more.
In addition to the ‘Iconic’ paint scheme, Chastain will run additional Busch Light dynamic, specialty paint schemes in 2024, with Busch Light being the primary paint scheme for a majority of his races during the 2024 NASCAR Cup Series season.
“We’re so excited to see Ross on the track with our ‘Iconic’ paint scheme for the first time at the annual Busch Light Clash,” said Krystyn Stowe, Head of Marketing Busch Family & Natural Family at Anheuser-Busch. “As part of our multi-year agreement with Ross and Trackhouse Racing, we’re igniting a new chapter in our NASCAR legacy and look forward to showing up in exciting ways on and off the track as we continue to bring fans closer to the sport they love, alongside their favorite beer.”
“I can’t wait to represent the Busch Light brand on the track in 2024 and race for the mountains with the fresh, exhilarating look of the ‘Iconic’ paint scheme,” said Chastain. “This new paint scheme isn't just a change in appearance – it represents Busch Light’s ongoing commitment to the sport, and I’m looking forward to seeing fans be captivated by it throughout the season.”
“To have the official beer sponsor of NASCAR’s iconic logo on the No. 1 Chevrolet for Ross’ first race of the season is an honor, “says Trackhouse Founder and Owner, Justin Marks. “We’re so proud of Ross’ dedication to the sport that has gotten him to this point and can’t wait to crack a cold Busch Light in Victory Lane this year.”
Since the 1990s, the Busch family of brands has created countless opportunities to interact and engage with 21+ NASCAR fans, including unparalleled access to iconic drivers, the development of distinct paint schemes - from the “For the Farmers” design to the “Your Face Here” scheme and more and brand-led initiatives like a Pit Stop Wedding by the track in Las Vegas. Prior to Busch Light becoming the official beer sponsor of NASCAR in recent years, the Busch brand has had a longstanding commitment to the sport that dates back to 1979. For over 45 years, the beer brand has sponsored key programs, such as the Busch Light Pole Award and of course the Busch Light Clash. In 2024, Busch Light is proud to continue its investment in the sport with its partnership with Trackhouse Racing and Ross Chastain.
For additional information on the ‘Iconic’ paint scheme, Busch Light’s involvement with NASCAR and what’s to come around the track with Ross Chastain, 21+ fans can stay up to date by following Busch Light on Facebook, Twitter and Instagram.
ABOUT BUSCH LIGHT
Busch Light is made with exceptional ingredients and has a crisp, refreshing taste that is as cold and smooth as a mountain stream. The beer brewed for the great outdoors takes cracking a cold one and heading for the mountains seriously, with passion points rooted in fishing, hunting, farming, NASCAR and country music. With focus and investment on meeting fans where they already are with a Busch Light in hand, the brand has experienced consistent growth since 2019. The Busch brand name represents a family of products including Busch Beer, Busch Light, Busch Ice and Busch NA. For more information, visit www.busch.com and follow Busch Light on Twitter, Facebook and Instagram.
ABOUT TRACKHOUSE
After retiring from a driving career in NASCAR and sports cars, Justin Marks created Trackhouse Entertainment Group in 2020 with the goal of creating a racing brand that transcends the sport. Marks formed Trackhouse Racing that took to the track in 2021 with Daniel Suárez behind the wheel. In January 2021, the team announced a partnership with international superstar entertainer Pitbull who has been a frequent guest at NASCAR races and elevated Trackhouse’s presence through inclusion in several of his songs and music videos over the last two years. Midway through the 2021 season, Trackhouse Racing purchased the NASCAR assets of Chip Ganassi Racing and began the 2022 season as its own two-car team with Suárez and Ross Chastain as drivers. Chastain gave the organization its first victory at Circuit of the Americas in Austin, Texas on March 27, and won again at Talladega (Ala.) Superspeedway on April 24. Suárez became the first Mexican (Monterrey) driver to win a Cup race when he dominated the Sonoma (Calif.) Raceway race in June 20. Chastain (second) and Suárez (10th) posted best career points finish in 2022.
ABOUT ANHEUSER-BUSCH
At Anheuser-Busch, our purpose is to create a future with more cheers. We are always looking to serve up new ways to meet life's moments, dream big to move our industry forward, and make a meaningful impact in the world. We hope to build a future that everyone can celebrate, and everyone can share. For more than 165 years, Anheuser-Busch has carried on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities, including breweries, wholesaler distribution centers, agricultural facilities and packaging plants, and have more than 18,000 colleagues across the United States. We are home to several of America's most loved beer and beyond beer brands, including Michelob ULTRA, Cutwater Spirits, Stella Artois, Budweiser and Bud Light as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking programs and emergency drinking water donations to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, Twitter, Facebook and Instagram.
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