From Stone: ESCONDIDO, CA (November 7, 2023) – Stone Brewing announces the launch of its full line of specialty coffees, now available online and rolling out to stores nationwide in early 2024. Stone Brewing Coffee will adopt the branding and flavor characteristics of three of the brewery’s popular brands:
- Arrogant Bastard Ale
- Stone Buenaveza Salt & Lime Lager
- Stone Xocoveza
- Plus, a Black Label Collection of highly exclusive, rotating single-origin offerings
Known for pioneering the West Coast Style IPA and helping to fuel the modern craft beer revolution, Stone introduces its line of coffees to offer fans a new way to experience the celebrated brand’s 27-year heritage.
Coffee has long been one of the favorite special ingredients for Stone’s brewers to work with. The flavors and aroma of coffee blend beautifully with the unique tastes, bitterness, and complexity of hops. Stone Xocoveza, a best-selling special release Mocha Stout, is one of those beers. The rich depth of its flavor is owed in large part to a hefty dose of beautifully roasted coffee. Stone released its first custom, small batch roasted coffee beans, inspired by Stone Xocoveza, in 2021. Encored by a deep roast, inspired by Stone Imperial Stout, the following year. When Stone fans showed their love for Stone coffee, it became clear that they are as passionate about unique, bold coffee as they are about beer.
Erin Smith, Stone Brewing Sr. Vice President of Marketing, said, “There is a definite overlap in what attracts people to craft beer and to craft coffee. Quality, intention, and passion are what our fans seek. We’re excited to extend the bold and bitter personality of Arrogant Bastard Ale and the cross-border influence of Stone Buenaveza and Stone Xocoveza into these specialty coffee offerings.”
The full line of specialty coffee products includes:
- Single-serve DRIPKIT pour-overs
- Single-serve brew bags
- Whole bean 12oz coffee bags
- Industrial Compostable K-Cups
Stone Brewing Coffee is produced in partnership with NuZee, Inc. (Nasdaq: NUZE), a leading coffee co-packing and technology company. As Stone began exploring how to grow its potential in the world of coffee, it looked no further than NuZee, the producer of Stone’s earlier special release small batches. NuZee shares the brewery’s mission of bringing quality ingredients and unapologetically bold flavors to passionate people across the country and around the world.
Stone Brewing Coffee will be distributed nationwide through NuZee’s vast network of natural grocery, traditional grocery, and convenience store channels, as well as office coffee, hotel brokers, distributors, and direct-to-consumer channels. Find the coffee at Stone Brewing locations and online at Coffee.StoneBrewing.com.
QUICK FACTS
Name: Stone Brewing Coffee
Producer: NuZee, Inc.
Release Date: Wednesday, November 7, 2023
Product types:
- Single-serve DRIPKIT pour-overs
- Single-serve brew bags
- Whole bean 12oz coffee bags
- Industrial Compostable K-Cups
Website: Coffee.stonebrewing.com
TASTING NOTES
- Stone Buenaveza Coffee: Earthy, Chocolatey, Sweet
- Stone Xocoveza Coffee: Toffee, Cherry, Milk Chocolate
- Arrogant Bastard Coffee: Nutty, with hints of dark chocolate and caramel
DOWNLOAD IMAGES
ABOUT STONE BREWING
Founded in 1996, Stone pioneered the West Coast Style IPA, helping to fuel the modern craft beer revolution and inspire generations of hop fanatics. Today Stone operates breweries in Escondido, CA and Richmond, VA plus seven tap room and bistro locations. Stone offers a wide range of craft beers including its most popular Stone IPA, Stone Delicious IPA and Stone Buenaveza Salt & Lime Lager. The company’s long list of environmental efforts includes a LEED Silver Certification, world-class water reclamation and creative uses of spent grain. Stone has been called the “All-time Top Brewery on Planet Earth” by BeerAdvocate magazine twice. To find Stone beers, visit find.stonebrewing.com. For more information on Stone Brewing visit stonebrewing.com, Facebook, Instagram or Twitter.
ABOUT NUZEE, INC.
NuZee, Inc., (Nasdaq: NUZE), is a leading co-packing company for single-serve coffee formats that partners with companies to help them expand within the single-serve and private label coffee category. Providing end-to-end innovative and sustainable solutions with the flexibility and capacity for both small roasters and large global brands, NuZee is revolutionizing the way single-serve coffee is enjoyed in the U.S. Through the brand’s unique process, NuZee fulfills every aspect of co-packing needs, from sourcing, roasting and blending, to packing and packaging.
We used to only dream of drinking Stone all day… but with the launch of Stone Brewing Coffee, now we can! We could not be more excited to announce our new specialty roasted coffee beans which take inspiration from three iconic beers:
Arrogant Bastard Ale
Stone Buenaveza Salt & Lime Lager
Stone Xocoveza
Our lineup includes single-serve DRIPKIT pour-overs, single-serve brew bags, whole bean 12oz coffee bags and Industrial Compostable K-Cups.
These are available now online at coffee.stonebrewing.com. You'll also see these in Stone locations later this month and on store shelves across the country starting next year!
THREE ICONIC FLAVORS
STONE BUENAVEZA COFFEE
This vibrant Chipas Mexico blend expertly roasted to bring out its personality - bright citrus, warm nuttiness, rich chocolate and everything in between.
ARROGANT BASTARD COFFEE
This is an aggressive coffee. Bold and expertly balanced. Meant to be enjoyed black. This dark roast from Central and South America is for those who want more than a sweet and sugary kick in the morning, but rather a hearty caffeine infusion to start your day the worthy way.
STONE XOCOVEZA COFFEE
This blend of Mexican origin is roasted to perfection and enhanced with chocolatey flavor - the perfect daytime companion to our acclaimed mocha stout.
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