Concert tickets go on-sale beginning Tuesday, Sept. 19 at 10 a.m. EDT via fanclub presale.
General on-sale begins Friday, Sept. 22 at 10 a.m. EDT via LiveNation.com
DETROIT, MI – Sept. 18, 2023 – Rock & Roll Hall of Famer and spirits trailblazer Sammy Hagar is adding craft beer to his portfolio of award-winning spirits with the establishment of Red Rocker Brewing Co. in Detroit. Hagar will introduce his inaugural brew, a Mexican-style lager named Red Rocker Lager, with a concert featuring his Billboard chart-topping group, The Circle, at The Fillmore Detroit on Monday, Oct. 23. Sammy Hagar & The Circle is comprised of fellow Hall of Famer and longtime bassist Michael Anthony, Grammy-winning drummer Jason Bonham and guitar virtuoso Vic Johnson.
Presale tickets go on-sale beginning Tuesday, Sept. 19 at 10 a.m. EDT and general on-sale tickets follow on Friday, Sept. 22 at 10 a.m. EDT via LiveNation.com. Visit RedRocker.com for complete information.
Sammy Hagar & The Circle have quickly established themselves as one of the most exciting live rock bands on the road today, seamlessly ripping through career-spanning hits from Hagar’s solo years, Montrose, Van Halen and The Circle. With an ever-changing setlist that draws from more than five decades of iconic rock anthems, fans will experience the excitement of live music with songs including, “I Can’t Drive 55,” “Right Now,” “There's Only One Way To Rock,” “Crazy Times,” “Mas Tequila,” “Why Can’t This Be Love,” “Father Time,” “Heavy Metal,” “Your Love is Driving Me Crazy,” and many more.
“Rock ‘n’ roll is at the heart of Red Rocker Brewing Co. and there’s no better place to brew our beer than in Detroit Rock City,” said Hagar. “We created Red Rocker Lager to not only honor the fans, but to also pay tribute to the soul of Detroit rock ‘n’ roll. Our head brewer Cameron Schubert and I worked together with Brew Detroit for months tasting, tweaking and reformulating our beer until we got it to be exactly what we’d envisioned. I can’t wait for beer lovers in Michigan and all around the world to try it.”
A Michigan native and brewer of 13 years, Schubert is head brewer and co-founder of Red Rocker Brewing Co., which he founded with his father, Eric Schubert. A nod to Hagar’s Cabo Wabo roots in Cabo San Lucas, Mexico, Red Rocker Lager is a golden, medium-bodied Mexican-style lager that is light, crisp and refreshing, with just a touch of sweetness.
Available in 4-packs of 16 oz. cans, Red Rocker Lager is 4.3% ABV and sold in liquor stores and bars throughout Michigan and will also be available soon for shipping to select states throughout the U.S. via online orders on RedRockerBrewing.com. Red Rocker Brewing Co. is based in historic Corktown, one of downtown Detroit’s oldest neighborhoods.
More information about Red Rocker Brewing Co. is available on the website at RedRockerBrewing.com, as well as on Facebook and Instagram. Red Rocker Brewing Co. merchandise, including a variety of T-shirts, is available on Hagar’s website, linked here, and on RedRockerBrewing.com. For distribution, contact Red Rocker Brewing Co. by calling (313) 701-1733 or via email at info@redrockerbrewing.com.
Red Rocker Brewing Co. joins Hagar’s award-winning portfolio of top-shelf spirits which also includes Sammy’s Beach Bar Rum, a partnership with rock icon Rick Springfield; Santo Spirits, a partnership with tastemaker Guy Fieri; and Sammy’s Beach Bar Cocktail Co. Widely credited for his trailblazing creation of Cabo Wabo Tequila in 1996, Hagar’s legendary foray into spirits began with a personal quest to craft a premium tequila. He quickly built the brand into the #2 selling premium tequila in the US before selling it to Gruppo Campari in a $100 million deal that is widely credited as the start of the celebrity-backed spirits trend.
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About Red Rocker Brewing Co.:
Rock & Roll Hall of Famer and spirits trailblazer Sammy Hagar has added beer to his portfolio of award-winning spirits with the creation of Red Rocker Brewing Co., based in Detroit. Red Rocker Brewing Co.’s inaugural brew is a Mexican-style lager named Red Rocker Lager to honor Detroit Rock City and rock ‘n’ roll fans. Available in 4-packs of 16 oz. cans, Red Rocker Lager is 4.3% ABV and sold in liquor stores and bars throughout Michigan. Red Rocker Brewing Co. is based in historic Corktown, one of downtown Detroit’s oldest neighborhoods. More information about Red Rocker Brewing Co. is available on the website at RedRockerBrewing.com, as well as on Facebook and Instagram. Red Rocker Brewing Co. merchandise, including a variety of T-shirts, is available on Hagar’s website, linked here, and on RedRockerBrewing.com. For distribution, contact Red Rocker Brewing Co. by calling (313) 701-1733 or via email at info@redrockerbrewing.com.
About Sammy Hagar:
For more than five decades, Sammy Hagar has been recognized as one of the best and most accomplished lead singers and songwriters in rock music. From breaking into the industry with the seminal hard rock band Montrose, to his multi-platinum solo career, to his ride as the frontman of Van Halen, Chickenfoot and his latest best-selling supergroup The Circle, whose new album, “Crazy Times,” was released on Sept. 30. Hagar has amassed 25 Platinum albums on sales surpassing 50 million worldwide. Along his journey, he has set the tone for some of the greatest rock anthems ever written with songs like "I Can't Drive 55," "Right Now," and "Why Can't This Be Love," and earned the highest respect of the music industry with a Grammy Award and induction into the Rock & Roll Hall of Fame. Since opening his flagship Cabo Wabo Cantina, he’s turned a lifelong passion for great food, music and spirits into a thriving and iconic lifestyle brand encompassing restaurants and spirits. He launched Cabo Wabo Tequila in 1996, catapulting it into the #2 selling premium tequila brand in the United States, and cementing his position as a spirits industry trailblazer. His sale of Cabo Wabo Tequila in 2010, for a then record-breaking nine figure sum, is widely credited as the start of the celebrity-backed spirits trend. He now owns an award-winning portfolio of award-winning, top-shelf spirits, including Santo Tequila and Mezquila with tastemaker, Guy Fieri; Sammy’s Beach Bar Rum with rock icon, Rick Springfield; and his latest venture, Sammy’s Beach Bar Cocktail Co., which debuted with a line of sparkling rum cocktails in a can steeped in island flavor with his own Puerto Rico-made rum. Never one to hit the brakes, Sammy’s also expanded his successes into publishing, TV, radio and beyond, including five seasons of his hit TV show, “Rock & Roll Road Trip with Sammy Hagar,” and as host of “Sammy Hagar’s Top Rock Countdown,” a weekly syndicated radio show broadcast airing on 90+ US stations. He’s also a #1 NYT bestselling author and recently released his first cocktail book, “Sammy Hagar’s Greatest Cocktail Hits,” which contains cocktail recipes inspired by his life’s journey. Hagar is a dedicated philanthropist whose private non-profit foundation focuses on food relief and children’s causes across the country. Visit RedRocker.com for more information.
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