Production Commences in Atlanta with Modernized Brewing Process
MINNEAPOLIS, MN (April 23, 2021) – Hairless Dog Brewing Company is expanding its production to the East Coast, commencing production in Atlanta with a modernized brewing process. Distributors and new flavors are expected to be announced over the next few months.
Consumers who want to avoid alcohol without compromising flavor seek out non-alcoholic beers, but some brews contain as much as 0.5% alcohol. Unlike category competitors who brew their NA beers with alcohol and then boil it off (a process which leaves some alcohol behind but also changes the flavor of the beer in the process), Hairless Dog Brewing Company invented an innovative brewing process in which alcohol is never introduced, making them the first 0.0% ABV craft NA beer in the country.
“We are thrilled to announce our expansion to the East Coast,” said CEO and co-founder, Jeff Hollander. “Hairless Dog products are now available on shelves in 25 states, and we’re confident that this new collaboration will allow us to provide faster distribution, increased output as we expand our footprint nationwide, and ensure consistent quality of our beloved brews.”
Hollander and Paul Pirner established the company after both deciding to opt for a life free of alcohol and their desire to make an NA beer that people wanted to drink for what it was rather than what it wasn’t. Hairless Dog Brewing currently has four styles of craft beer available, all of which are 0.0% ABV, including an IPA, Citra Lager, Coffee Stout, and Black Ale.
“Our team visited facilities all over the country and discovered that Atlanta is the ideal location to implement our modernized brewing process,” said COO and co-founder, Paul Pirner. “We are excited to see the vision for our brews be fully realized.”
Check out their recent mentions in TODAY, Forbes, Shape Magazine, Popular Mechanics and The Boston Globe.
For a complete list of locations carrying Hairless Dog products, visit drinkhairlessdog.com/find-hairless-dog-brewing.
About Hairless Dog Brewing Company
Hairless Dog is the first domestic US 0.0% ABV craft beer brand, with truly alcohol-free products. Our brews are flavor-forward so you celebrate an active social life while making healthy choices. Our brews are for anyone. Whether you still enjoy traditional beers, but sometimes want the flavor profile without the alcohol, or you work from home, are pregnant, a first responder on call, or you’ve simply left alcohol behind for better health. Whatever your story, Hairless Dog is here for you to enjoy with 0.0% alcohol and 0 regrets. For more information, visit drinkhairlessdog.com.
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