Today I have a new Colon Cancer support beer coming from DuClaw Brewing in Baltimore, MD. This is Thanks For Giving a “Crap” and it is actually a very limited release of Sour Me Unicorn Farts Pilot Batch. This collaboration beer supports awareness and testing of colon cancer and it is brewed with the Colon Cancer Foundation, Squatty Potty, Craftshack and Diablo Doughnuts. The beer will drop in at 5.5%-AbV and this is the 12oz can. Stay tuned for release info. zzubreebym I’ve also added in the Colon Cancer Foundation / Squatty Potty Give A Crap 1 In 24 fruited sour ale (5.5%-AbV, 12oz cans) & Give A Crap #2 (6.5%-AbV, 12oz cans).
This 24 Feb 2021 teaser from DuClaw:
@coloncancerfoundation @squattypotty @craftshack @diablo_doughnuts
#GiveACrapChallenge
This from Squatty Potty:
ST GEORGE, UT , Feb. 26, 2021 - Colorectal cancer is crappy. As the nation's second deadliest form of cancer, it kills thousands every year. During National Colorectal Cancer Awareness Month, Squatty Potty has a simple way for you to get tested all while having limited edition beer and a toilet stool shipped to your house. Just send them your poop.
The unusual ask is part of the clever "Give a Crap Challenge" hatched by the Colon Cancer Foundation, Squatty Potty and DuClaw Brewing Company with help from CraftShack and Everlywell. The ultimate goal is to raise money to assist the Colon Cancer Foundation in providing 10,000 colorectal cancer screenings to underserved communities in 2021.
"We're trading beer for poop…." participants of the promotion will get exclusive access to the limited edition DuClaw Sour Me Unicorn Farts sour ale, a Squatty Potty and an at home colon cancer screening kit from Everlywell. The toilet stool company has had viral marketing success in the past with their ice cream-pooping unicorn. Those videos have received over 300 million views and are 'changing the way America poops.'
"As silly as it seems, your poop could help save your life" said Bernie Kropfelder, CEO of Squatty Potty. "So why not get some free things while better understanding your health?"
Signups open on March 3rd and close March 7th. People can go to www.GiveACrapChallenge.com to participate and find out more details on the program.
You can watch the promotional launch video here: https://youtu.be/3fUrnpnoTYQ
"This is us, arms in the air shouting from the rooftops that this is a deadly disease that effects not just older people," said Cindy Bourassi, president of the Colon Cancer Foundation. "The fight against this deadly disease is serious……and sometimes, the best way to engage people is with a little humor!"
For more information, visit https://www.squattypotty.com/ or call Carson Stilson or Shelly Green at 855-628-1099.
About Squatty Potty, LLC
Founded in 2011, Squatty Potty, LLC is a consumer products company whose product lines consist of toilet stools, sprays and other bathroom accessories. Its flagship product, the Squatty Potty stool, is designed to help users assume the squatting position while using the bathroom, delivering fast, complete elimination with comfort and ease. In 2014, the Company was featured on ABC's hit TV show Shark Tank, and became the second most successful company in the history of the show. In 2015, the Company launched a wildly successful marketing campaign featuring a viral YouTube video that has garnered over 140 million views to date and won the 2016 Webby Award. Currently Squatty Potty products are sold in over 4,000 retail locations globally including Bed, Bath & Beyond, Walmart and Target.
From DuClaw:
It's National Colorectal Cancer Awareness Month, and we've partnered with the Colon Cancer Foundation and Squatty Potty in creating the 'Give A Crap Challenge' to help provide 10,000 colorectal cancer screening tests to underserved communities in 2021.
Starting today you can purchase a super rare edition of our famous Sour Me Unicorn Farts glittered ale not with money, but with your poop!
For 400 eligible participants, it's as easy as: Click. Squat. Sip. -
1. Click - Sign up at www.GiveACrapChallenge.com between March 3-7 for a chance to participate and receive the screening, Squatty Potty and beer. (100 lucky entrants will be randomly selected from signups to participate at no cost. Another 300 can instantly participate by making an $85 donation to the Colon Cancer Foundation.)
2. Squat - Take your noninvasive colorectal cancer screening test in the privacy of your own home and mail to the lab in the prepaid envelope.
3. Sip - Enjoy your 6-pack of DuClaw's 'Thanks for Giving a Crap' edition of Sour Me Unicorn Farts glittered sour ale on your doorstep from CraftShack and relish in the fact that you gave a crap today! (You'll receive secure, personalized results of your screening test to your device.)
Participants will get exclusive access to the limited-edition pilot batch of this year's much anticipated Sour Me Unicorn Farts glittered sour ale made with fruity cereal, a trio of fruits, edible glitter plus the addition of graham cracker. The beer, 'Thanks for Giving a Crap', will be gifted in 12oz 6-packs.
The promotion will run during National Colorectal Cancer Awareness Month in March, with signups opening up on Wednesday, March 3, National Colorectal Cancer Screening Day, and closing on Sunday, March 7.
For more on the promotion, visit www.GiveACrapChallenge.com. To apply to receive a donation of testing kits to distribute to the underserved or uninsured, or to learn more about colorectal cancer awareness month, visit www.coloncancerfoundation.org.
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