Budweiser Adding Reverse Labeled / Rally Cap Cans

Budweiser Adding Reverse Labeled Cans

I’m sure there’s more to this than meets the eye.  I initially thought it was a reverse bottle label and you look through the beer to see the label, but this is a can. Coming to us from Anheuser-Busch and Budweiser, today we have the reverse label for a 12oz can. The beer remains the same and stay tuned for the full story.  UPDATE:  A facebook reader suggested that they look a lot like a reverse baseball rally cap and I’d agree.image

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3 comments (click to read or post):

  1. can is built for selfies - can reads correct in the photos

    ReplyDelete
  2. design is built for social media selfies - in the photos will be able to read the words in correct order

    ReplyDelete
  3. Easily the dumbest idea in beer marketing history. Know your audience. People who drink budweiser don't take selfies...

    ReplyDelete

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