Current Initiatives at Anchor Brewing Company

Current Initiatives at Anchor Brewing CompanyFrom Anchor:

In the face of the current climate, America’s first craft brewery is keeping busy.  Here are a few initiatives taking place at Anchor Brewing Company:

Stay Strong SF: Anchor's Stay Strong SF campaign is a partnership with beloved Bay Area artist, Jeremy Fish.  We commissioned Jeremy to make special artwork across several boarded up bars and restaurants across the city (design is linked here).  The design is a modern twist to the San Francisco flag, with a Phoenix rising from the ashes.  Every poster has a QR code that directs you to donate to the United States Bartenders Guild.  Bartenders are arteries for breweries, and right now is a critical time to support them.  The posters are available to download for free at www.AnchorBeerToGo.com, where you can also purchase a T-shirt with 100% of the proceeds donated to the USBG.

Anchor Beer to Go: It's so important for breweries to innovate during this time and optimize off-premise sales.  That's why we launched Anchor Beer-to-Go at our pilot brewery, Anchor Public Taps, located next to our main brewery in San Francisco.  Guests can place an order at www.AnchorBeerToGo.com and have curbside pick-up every Friday, Saturday and Sunday.  We're experimenting with hard seltzer for the first time in our 123-year history, while also offering favorites like Anchor Steam and Liberty Ale.

Steam Sessions: Grab your phone and enjoy Steam Sessions, an Instagram Live concert series on @anchorbrewing.  Tune in every Wednesday at 6 PM PST for 90 minutes of live tunes – with a cold Anchor beer in hand, of course!  Steam Sessions will feature a different artist every Wednesday.  During these challenging times, we can still come together over good music and a nice glass of beer – no matter where you are.

Cheers to Spring Program: Things are looking up for the post-coronavirus world, and it could include a free trip to Yosemite National Park, one of California’s most beautiful gems.  You could win a trip for two to Yosemite including hotel accommodations and roundtrip air transportation by easily entering Anchor’s Cheers to Spring sweepstakes at www.CalLagerSpring.com.  Raise a California Lager and celebrate Spring!

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