From Rainier:
Rainier’s 2020 “Tabs for Good” program brings people together to do good and protect the wild of the PNW
SEATTLE, WA . (January 16, 2020) – In the rapidly urbanizing Pacific Northwest of 2020, the native population of Wild
Rainiers is being threatened like never before. This year Rainier is partnering with three of the Pacific Northwest’s prominent
outdoor-focused non-profits to unite people from around the region to fight this troubling trend and do some good for the
wild place we all call home.
Here’s how everyone can help. Through March, the tabs on Rainier cans everywhere are turning red. Collecting and donating
those at rainiertabsforgood.com will help support Rainier’s “Tabs for Good” non-profit partners who are actively out there
preserving the wilderness in which the Wild Rainiers thrive: The Pacific Northwest Trail Association, Protect Our Winters,
and Conservation Northwest. At the website, tab collectors can select the group of their choice and make a virtual donation
via the UPC code found on any red-tabbed Rainier can or specially marked box. There’s also a mailing address for those
who prefer to collect and donate their physical tabs.
“The important work these three groups are doing is vital to ensuring the survival of the Wild Rainiers,” said Rainier
spokesperson Sean McKillop. “Playing in the wild is central to what Rainier stands for, and ’Tabs for Good’ is our way to
help the people of the PNW protect our home from wherever they are – whether that’s actually out in the wild, from the bow
of a boat on Lake Washington, or from a stool in your favorite tavern.”
Each non-profit group has defined a key organizational initiative that will be funded when it receives the 100,000 tab donation
goal. The Pacific Northwest Trail Association will use the donation to maintain 20 wilderness miles of the Pacific Northwest
Trail. Protect Our Winters will help train and send 50 winter athletes to Washington DC to gain access to decision makers
and address the threat that warming winters present to the winter sports industry and the outdoor recreation economy in
the United States. And Conservation Northwest will support the restoration of 2,000 acres of public forest lands between
Mount Rainier National Park and the Alpine Lakes Wilderness.
“Working with an iconic brand like Rainier who truly shares our values is huge for us and for the region,” said Chase Gunnell,
Communications Director at Conservation Northwest. “With the donation generated by ‘Tabs for Good’, our team will be able
to restore wild areas popular with outdoor enthusiasts and vital for the recovery of wolves, wolverines, salmon...and of
course, the Wild Rainiers.”
Complete details on the program and these important non-profit initiatives is at http://rainiertabsforgood.com. The site also
features a real-time Leaderboard highlighting everyone that makes a tab donation and tracking which initiative has received
the most donations so far.
So, for the sake of the Wild Rainiers and the wild places they call home, get out there, drink some Rainier Beer, collect the
red tabs, and do some good.
About Rainier Beer
Rainier is a symbol of home and happiness for millions of people living the Pacific Northwest lifestyle. Whether you are a
life-long resident of the region, or new to the region, Rainier is a symbol of the pioneering, outdoor-loving and fun
Northwest spirit that lives on stronger than ever today. First brewed in Seattle in 1878, Rainier Brewing Company
(originally Seattle Brewing and Malting Company) is known for its partnerships with local non-profit organizations that
share its passion for preserving the outdoors and the traditions of the Northwest and its iconic “R” which was raised on
top of the company’s brewery in Seattle in 1954, cementing it as a Seattle staple. But it was the light-hearted and fun
commercials of the 1970’s and 80’s that made the brand into the Pacific Northwest icon that it is today. Rainier can be
found in stores, restaurants and bars throughout the West.
For more information about Rainier Brewing Company, visit: http://rainierbeer.com
For more information on Rainier’s Tabs for Good program and non-profit Partners, visit: http://rainiertabsforgood.com
I’ve added in the 2020 packaging for Rainier and Rainier Light
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