Heavy Seas Beer Announces Launch of E.Krispers Cider

Heavy Seas Beer Announces Launch of E.Krispers CiderFrom Heavy Seas:

Baltimore, MD  (June 10, 2019) – Baltimore-based independent brewery, Heavy Seas Beer (Clipper City Imports, a division of Clipper City Brewing LP), of Baltimore Maryland, announced today the launch of E.Krispers Cider.

E.Krispers Cider (5% ABV) is a traditional English cider crafted from 100% Cider Apples. Thirty four different varieties of apples come together to give this cider it’s refreshing taste. E.Krispers has a unique bittersweet flavor that’s fruit-focused, crisp, and balanced with a classic finish.

In order to make great cider, we believe you must use cider apples.  To make the best cider, you must go directly to the source where traditional cider apples are readily available.  Our decision to produce E.Krispers in Devon, England under the supervision of cider maker Barny Butterfield, (owner and Cider maker of Sandford Orchards) was to ensure access to these traditional cider apple varietals that are not readily available in the US. 

“To grow the cider market in the US, we saw the need for a brand that will have the quality of a cider made from 100% cider apples. Cider apples have the attributes of sweetness, acidity and tannin needed to produce great, nuanced cider. E.Krispers is made from those apples,” said Butterfield.

“It is exciting to see how much progress has been made to grow demand for cider in America,” said Dan Kopman, “To add fuel to the fire, we need to establish a new price point that reflects both the quality and approachability of cider as an alternative to other alcoholic beverages. We are targeting price points at $8.99 per six pack,” said Kopman. “This will attract new cider drinkers, critical to category growth.”

E.Krispers Cider was born from a collaboration between Butterfield and Heavy Seas Beer CEO, Dan Kopman.  Kopman is the former CEO of Schlafly Beer in St. Louis.

About MyBeer Buzz

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for mybeerbuzz.com. Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).