SEATTLE – March 6, 2019 – In what has become an honored annual tradition, Rainier Beer is again partnering with the Arbor Day Foundation and local environmental stewardship groups on its fifth annual Tabs for Trees campaign. Since 2014, Rainier has planted more than 100,000
trees across the Pacific Northwest as part of Tabs for Trees. This year, Rainier’s goal is to plant
an additional 20,000 trees – 5,000 each across Washington, Oregon, Idaho and Montana.
Through the end of March, Rainier Beer cans feature a special red Tabs for Trees tab. Lovers of
the outdoors and beer are invited to support Tabs for Trees by collecting the red tabs and
turning them in at one of over 200 participating bars and restaurants across the region.
“Caring for the environment and the communities in the Northwest is central to Rainier’s culture
and true to our brand,” said Rainier Brewing Company’s Brand Manager Michael Scott. “The
Tabs for Trees program provides a special opportunity for us to make a positive impact on the
health and future of our forests while sharing the experience with our employees, our loyal
customers as well as newcomers to the region we call home.”
For every 24 tabs collected (the number of cans in a case of beer) and returned to Rainier, one
tree will be planted to help sustain the forests of the Pacific Northwest.
“We salute Rainier and their stewardship of America’s forests,” said Dan Lambe, president,
Arbor Day Foundation. “Because of their Tabs for Trees initiative and the trees planted the air
and water in the Pacific Northwest will be cleaner and natural wildlife habitat will be restored.”
If participants can’t make it out to their local pub before the end of the month, the special tabs
can also be mailed to the following address (postmarked no later than March 31, 2019):
Rainier Beer Tabs for Trees
P.O. BOX 5980
Dept., 839233
Kalamazoo, MI 49003-5980
For more information on #TabsForTrees, visit www.RainierBeer.com/TabsForTrees
About Rainier
Rainier is a symbol of home and happiness for millions of people living the Pacific Northwest
lifestyle. Whether you are a life-long resident of the region, or a new transplant, Rainier is a
symbol of the pioneering, outdoor-loving and fun Northwest spirit that lives on stronger than
ever today. Rainier can be found in stores, restaurants and bars throughout the West. First
brewed in Seattle in 1878, Rainier Brewing Company (originally Seattle Brewing and Malting
Company) is known for its partnerships with local organizations that share its passion for
preserving the outdoors and the traditions of the Northwest, including the Arbor Day Foundation
and the Museum of History and Industry (MOHAI). In 1954, the iconic “R” was raised on top of
the company’s brewery in Seattle, cementing it as a Seattle staple, but it was the light-hearted
and fun commercials of the 1970’s and 80’s that made the brand into a Pacific Northwest icon.
In 2016 Rainier Beer won the prestigious World Beer Cup, where it bested 81 other entrants in
the American-Style Lager category. For more information about Rainier Brewing Company, visit:
http://rainierbeer.com
About the Arbor Day Foundation
www.arborday.org
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