FROM PATISSERIE TO BOTTLE: SCHLAFLY BEER ANNOUNCES MERRY BERRY ALE
The Saint Louis Brewery ™ announces a bright, new, dessert-inspired Special Release beer
(ST. LOUIS; October 11, 2018)—Schlafly Beer, the largest locally owned craft brewer in St Louis, announces today a new Special Release beer, Merry Berry Ale. Inspired by the sweet flavors of a French pastry, the deep red Merry Berry Ale (6.0%, 15 IBUs) features blackberry, raspberry and blueberry with undertones of lemon and vanilla. Merry Berry Ale will be released starting on Monday, October 22 across Schlafly’s distribution through the remainder of the year.
Available at the height of holiday baking season, Merry Berry Ale offers a refreshing alternative to dark winter warmers. “We wanted to brew a bright and tart alternative to other beers that are traditionally higher ABV and super spice-forward this time of year,” says Founding Brewer Stephen Hale. “This is the beer for your aunt who doesn’t think she likes craft beer. It’s an easy drinking beer, perfect to pair with your favorite dessert.”
Merry Berry Ale’s aroma offers a nose of pastry crust and fruit-forward sweetness. “To me, it brings back those memories of waiting for pies to come out of the oven,” says Stephen Hale. As the beer warms, the berry flavors continue to develop. The beer also impresses with its vibrant red color, yet offers an approachable ABV and light body for the masses.
Merry Berry is Schlafly Beer’s final Special Release beer this year, following Double Bean Blonde, Coconut Crème Ale and Pumpkin Ale. Six-packs of Merry Berry Ale will be available across Schlafly’s distribution for $9.99 suggested retail price as well as on draft at both Schlafly Tap Room and Bottleworks as well as other on-premise locations. For more on Schlafly Beer’s distribution, visit http://www.schlafly.com/beer-finder/.
About Schlafly Beer: Schlafly Beer, Missouri’s largest locally-owned, independent craft brewery, proudly offers over 60 unique styles of beer. Each is handmade at the Tap Room in Midtown St. Louis or Schlafly Bottleworks in Maplewood. Utilizing 102 hop varietals, 77 malts and grains, 59 different spices and fruits and 10 separate yeast strains from around the globe, Schlafly also works with local suppliers for everything from farm-fresh food to packaging and labeling. As part of its commitment to sustainability, Schlafly donates spent grain to local farmers to feed their livestock and utilizes 100% renewable energy throughout its operations. The largest Missouri-owned-and-operated beer maker offers free tours of the Tap Room (2100 Locust Street) every Sunday from 12:30 p.m. to 4:30 p.m. on the hour and Schlafly Bottleworks (7260 Southwest Avenue) from noon to 5 p.m. every half hour on Fridays, Saturdays and Sundays. The brand continues to define craft across 12 states and throughout countless fine establishments, backyards and basement bars. Join us at either of our locations and on Facebook, Instagram, and Twitter. For a full listing of seasonal and year-round beers and for information on distribution, visit Schlafly.com.
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