We brought you a peek at the new name already, and now this from Terrapin:
Our Citra-hopped IPA, Hi-5, was introduced in 2014 and now is part of Terrapin’s core year-round portfolio. After the release, the U.S. Patent and Trademark Office (USPTO) granted Terrapin a trademark for the Hi-5 name. It was recently brought to our attention that a brewery in Washington state had a similarly named beer (with a trademark) that preceded Terrapin’s Hi-5.
One of Terrapin’s company values is “do the right thing always,” so when the Hi-5 trademark registration was canceled we decided not to oppose the decision and move our Citra-hopped IPA toward a new name: Up-Hi. We’ll be transitioning our packaging to Up-Hi as soon as packaging comes in at the end of June!
Don’t worry, the beer can still be ordered by slapping hands!
ABOUT TERRAPIN BEER CO:
Terrapin Beer Co. began as a daydream between founders John Cochran and Spike Buckowski, who brewed and released their first beer in 2002. Inspired by the creative culture of Athens, the brewery’s home, Terrapin continues to produce unique beers year after year.
Whether you’re joining us for a brewery tour at our tasting room, drinking a Hopsecutioner at your favorite watering hole, sipping some Hi-5 on your back porch, or enjoying a RecreationAle after a long day on the trail, we hope you appreciate the dedication we’ve put into our beers.
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