Bottles create the perfect portion for a weeknight beer, further driving the brand’s leadership in the category
NEW YORK, NY March 12, 2018 – Today, Michelob ULTRA, the fastest growing beer brand in the U.S., unveiled 7 oz. bottles, bringing consumers the superior, refreshing taste they’ve come to know and love from Michelob ULTRA at a portion that will fit their needs any night of the week. When it comes to working out or enjoying a beer with friends, Michelob ULTRA wants people to know that you don’t have to choose between one or the other – and with just 55 calories and 1.5 carbs, Michelob ULTRA 7 oz. is a great choice to keep the weeknight light.
“We know that some consumers opt to refrain from drinking during the weeknights,” said Azania Andrews, vice president, Michelob ULTRA. “With Michelob ULTRA 7 oz. bottles, our brand continues to lead the category by bringing consumers a great and lighter option they can enjoy during the weeknight occasion.”
Coming off last month’s launch of Michelob ULTRA Pure Gold, made with organic grains at only 85 calories and 2.5 carbs, Michelob ULTRA 7 oz. is the brand’s latest innovation to provide consumers more choices to balance enjoying beer with living an active lifestyle.
Michelob ULTRA 7 oz. launches this month and will be available in select markets across the country including Texas, Florida, Arizona, South Carolina, North Carolina, Tennessee, Virginia, Georgia and California.
For information, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, Twitter and Instagram.
About Michelob ULTRA 7 Oz.
Introduced in 2018, Michelob ULTRA 7 Oz. is a continuation of innovation by the fastest growing beer brand in the U.S. Michelob ULTRA has always believed drinking beer and living a healthy lifestyle shouldn’t be mutually exclusive of one another. At just 55 calories and 1.5 carbs, Michelob ULTRA 7 Oz. is a continuation of this belief, allowing consumers to have fun while keeping the weeknight light. With the launch of Michelob ULTRA 7 Oz., the brand is bringing consumers more options to enjoy the superior, light taste of Michelob ULTRA at a portion that fits into their day. Michelob ULTRA 7 oz. is the perfect weeknight beer brought to you by the category leading brand. For more information, visit www.MichelobULTRA.com.
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