/ / / / J Wakefield Apologizes and Replaces Orange Dreamsicle Packaging

J Wakefield Apologizes and Replaces Orange Dreamsicle Packaging

1/10/2018 06:32:00 AM , ,

J Wakefield Apologizes and Replaces Orange Dreamsicle Packaging

Some other examples of JWB labels are here…and now this from J. Wakefield:

We sincerely regret that we approved the new Orange Dreamsicle Sour Ale label art and are replacing it with last year’s label art. ⠀
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We believe that the future of the craft beer movement is about inclusion and as such, we will take a long hard look at how our labels reflect our core beliefs. As fans of our beer know, our label art is derived from the world of comic book art which exaggerates the human form, both male and female. We realize that people’s sensibilities are changing and rightfully so. ⠀
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We apologize for not recognizing that this new label would be offensive and sincerely desire to be part of the wave of change that is happening in the world and, more specifically, part of the evolution of craft beer which includes everyone who wishes to partake.⠀

J Wakefield Apologizes and Replaces Orange Dreamsicle Packaging

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