(ST. LOUIS; December 13, 2017)—Schlafly Beer announces its plans for the coming year. Founding Brewer Stephen Hale and Brand Manager Wil Rogers presented the 2018 portfolio on Facebook Live here. Key takeaways from the broadcast include: two new year-round styles, 12-pack offerings of 16-ounce cans, new beers for sampler packs, a rebranded Cellar Series and more.
“This year marks our golden birthday, our 26th anniversary on December 26th. Even with our tenure, we continue to innovate and offer new beers for our consumer. We take careful thought and consideration to every beer that we release, and we’re excited to see what consumers think about our 2018 plans,” says Hale.
Cans, Cans & More Cans: Just last week, Schlafly Beer announced plans to release its popular White Lager beer in 12-packs of 16-ounce cans across its distribution. In addition to the year-round can offering, the brewery will also add more cans to the portfolio with seasonal 12-packs of Hoppy Wheat (spring) and Oktoberfest (fall). An additional style will be released in the line-up of single-serve cans, which currently includes White Lager and Kölsch.
New Year-Round Beers: Schlafly will introduce a new year-round offering with IPA, a sessionable IPA (5% ABV, 35 IBUs) that the “brewers have been begging to brew for a while.” The IPA will be available in 6-pack bottles and draft as well as a new addition to the single-serve can styles. In addition to IPA, one of Schlafly’s original brews, Pilsner, which returned this fall, will also join the year-round line-up.
Seasonal Favorites Return: Schlafly’s seasonal line-up brings back favorites from Raspberry Hefeweizen to Coffee Stout and dessert-forward beers like Double Bean Blonde, Coconut Crème Ale and “pumpkin pie in a glass” Pumpkin Ale.
Curated Sampler Packs: The largest, locally owned brewery has become a leader in sampler packs from the celebrated Stout Bout to the educational Hop Trial pack. All packs return for 2018 with new beers. For example, the Hop Trial pack will focus on SMaSH beers with all hops from the Pacific Northwest.
Hop Allocation Series: The line-up of hop-forward beers throughout the year will include returning beers such as Tasmanian IPA and American IPA as well as exciting new additions like Northeast IPA (8% ABV, 35 IBUs) in late-January as well as India Pale Lager (5.5% ABV, 30 IBUs) in July.
Cellar Selections: The 750-ml bottle series gets a makeover for 2018. The Cellar Selections bottle design now showcases the research and development inside each of the inventive beers with handwritten look and feel and a descriptive neck tag. This year’s Cellar Selections offers a creative collection of beers utilizing unconventional ingredients such as: Raspberry Chipotle Brown Ale (January), cocktail-inspired beers like Kentucky Mule, Paloma Gose and more.
From the Ibex Cellar: One of Schlafly’s most celebrated series returns for 2018 with the popular Barrel-Aged Imperial Stout and Imperial Coffee Stout as well as new styles such as Sour Blonde, Barrel-Aged Saison and Barrel-aged Barleywine.
Additional beers will be offered throughout the year as well as beers exclusive for Schlafly’s festivals and brewpubs taps. For more information, visit www.schlafly.com.
About Schlafly Beer:
Schlafly Beer, St. Louis’ largest locally-owned, independent craft brewery, proudly offers over 60 unique styles of beer. Each is handmade at the Tap Room in Midtown St. Louis or Schlafly Bottleworks in Maplewood. Utilizing 120 hop varietals, 95 malts and grains, 30 different spices and fruits and 10 separate yeast 18 strains from around the globe, Schlafly also works with local suppliers for everything from farm-fresh food to packaging and labeling. As part of its commitment to sustainability, Schlafly donates spent grain to local farmers to feed their livestock and utilizes 100% renewable energy throughout its operations. The largest Missouri-owned-and-operated beer maker offers free tours of the Tap Room (2100 Locust Street) every Sunday from 12:30 p.m. to 4:30 p.m.on the hour and Schlafly Bottleworks (7260 Southwest Avenue) from noon to 5 p.m. every half hour on Fridays, Saturdays and Sundays. The brand continues to define craft across 12 states and throughout countless fine establishments, backyards and basement bars. Join us at either of our locations and on Facebook, Instagram, and Twitter. For a full listing of seasonal and year-round beers and for information on distribution, visit Schlafly.com.
Video presentation from Schlafly is here.
You can view all of the latest release calendars by clicking on the word ‘release’ in any post.
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