Exciting cycling news from New Belgium:New Belgium Brewing recently topped Bicycling Magazine’s list of best companies for cyclists and is the only brewery to make the list.
As you may know, the brewery was “born on a bike” and earned a spot on the list for its bike-focused perks like the cruiser all employees receive on their one year anniversary, as well as advocacy and community initiatives like Tour de Fat and Ciclismo.
t’s hard to beat a company that gives employees a cruiser bike on their one-year anniversary. Plus there’s the free beer: one 12-pack a week plus a “shift beer” a day. That equal love for bikes and brews has been a core value of this 100 percent employee-owned brewery from the beginning: Cofounder Jeff Lebesch dreamed up the idea for Fat Tire, the label’s iconic craft beer, while riding his mountain bike through the Belgian countryside in 1988.
This from New Belgium:
“A bicycle trip around Europe inspired us to bring Belgian-styled beers to the States. So basically, we were born on a bicycle seat. The bicycle is such an iconic symbol of sustainability, it felt like a perfect fit for our flagship brand and for our company. That image, combined with New Belgium's many other sustainable efforts, has attracted many like-minded co-owners who love to ride as much as we do,” said Michael Craft, employee-owner, New Belgium Brewing.
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