We brought you the first peek yesterday, and as promised today we have more. This is Samuel Adams Boston Lager and this flagship beer will now also carry the new Independent Craft Seal from the Brewers Association. The beer will remain the same at 5%-AbV and 30 IBU and you’re looking at the 12oz can, 16oz can and 12oz bottle (below).
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One of the most over used catch words these days, in the craft beer world is Independent. Come to think of it, the following word and or phrases are over used as well...
ReplyDeleteHazy-Juicy-Hoppy-GABF winner-(unless you are a beer geek, you have no clue what GABF means)
Limited-Funky-Dank-Brett-Drinkable-Traditional-Grassy-Mosaic-Tropical-
North East-New England-West Coast IPA
Unfiltered-Piney and so on and so forth...It has become a game of marketing.
Good beer that is well crafted needs no hype.