Urban Underdog, St. Louis’ unexpected American Lager, will be available in lidless, 16 oz cans in select bars, restaurants, and venues throughout St. Louis County beginning Friday, June 2nd! Previously available exclusively in St. Louis City, this crisp and refreshing lager makes the perfect complement to patio parties, baseball games, concerts... there’s really no “unexpected” occasion for the endlessly sessionable “Dog Beer”. After all, everyone loves an underdog.
The list of Urban Underdog “pup-up” events is constantly growing. Keep an eye out for one at your local watering bowl!
Friday 6/2 - Urban Underdog STL County Kickoff Party at Three Kings (Delmar Loop) - 6307 Delmar Blvd
Score $4 Urban Underdogs starting at 4 p.m. and throughout the weekend.
Saturday 6/3 at Sugarfire (Olivette, Valley Park, and Washington locations)
Sugarfire is running special Urban Underdog pairings throughout the day, and a portion of all UU sales benefit the Animal Protective Association of Missouri.
Salt + Smoke (6525 Delmar Blvd) is pairing Urban Underdog with St. Louis pork ribs.
Sunday 6/11 at The Muddled Pig (2733 Sutton Blvd)
The Muddled Pig is hosting a special Beer Can Brunch with suggested UCBC pairings. Purchase a UCBC can and get a free Muddled Pig koozie!
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