Just in time for NFL Kickoff, Bud Light – the Official Beer of the NFL – is introducing 28 new team-specific cans.
Bud Light worked closely with its 28 NFL team partners to create the new team can designs for the 2015-2016 season. Each design features a customized scroll message that speaks directly to each team’s passionate fan base. The new cans are on shelves now.
“The introduction of these all new Bud Light NFL team cans is a prime example of our brand’s new approach to how we work with our team partners across the league to better engage with fans via localized content and experiences. Ultimately, fans love football and the NFL, but what they really invest in emotionally each week is their individual team,” said Alexander Lambrecht, vice president, Bud Light. “Each of these 28 cans features a customized message that speaks directly to each team’s passionate fan base, and throughout the 2015-16 season Bud Light and its team partners will be unrelenting in delivering incredible, one-of-a-kind experiences to fans in their local team stadiums and markets.”
As the Official Beer of the NFL, Bud Light is taking a new strategic approach to its NFL sponsorship this season. In addition to the new team-specific cans, the brand recently hosted all 28 NFL team partners at the first-ever Bud Light NFL Partners Summit at MetLife Stadium in New Jersey, which focused on best practices to help teams create unique experiences and engaging content throughout the 2015 season.
Together, Bud Light and all 28 Bud Light-sponsored NFL teams will be giving fans opportunities to participate in epic surprise fan experiences during the season. For more information, visit www.BudLight.com.
The full list of team-specific scrolls is below.
Team
Scroll Message
Arizona Cardinals
The perfect beer for protecting the nest.
Atlanta Falcons
The perfect beer for celebrating 50 years in flight.
Baltimore Ravens
The perfect beer for entering every door like it’s a stadium tunnel.
Buffalo Bills
The perfect beer for shoveling your way to the stadium at least once a year.
Carolina Panthers
The perfect beer for growling so loud it shakes both states.
Cincinnati Bengals
The perfect beer for belting one question, and one question only – Who Dey?
Cleveland Browns
The perfect beer for being Dawg Pound proud.
Denver Broncos
The perfect beer for greeting strangers with the Mile High Salute.
Detroit Lions
The perfect beer for being the motor behind the Motor City.
Houston Texans
The perfect beer for becoming an honorary member of the Bull Pen.
Indianapolis Colts
The perfect beer for horsing around with the boys in blue.
Jacksonville Jaguars
The perfect beer for earning your spots.
Kansas City Chiefs
The perfect beer for cheering at 142.2dB with 76,415 of your closest friends.
Miami Dolphins
The perfect beer for making tonight like the ’72 season – perfect.
New England Patriots
The perfect beer for dropping R’s but never passes.
New Orleans Saints
The perfect beer for believing “black and gold” every day makes perfect sense.
New York Giants
The perfect beer for shouting “Go Big Blue!” until your face turns red.
New York Jets
The perfect beer for chanting J-E-T-S, JETS, JETS, JETS.
Oakland Raiders
The perfect beer for uniting a nation. Raider Nation.
Philadelphia Eagles
The perfect beer for proving VICTORY is spelled E-A-G-L-E-S.
Pittsburgh Steelers
The perfect beer for making tonight ‘immaculate.’
San Diego Chargers
The perfect beer for striking like lightning, then cheering like thunder.
San Francisco 49ers
The perfect beer for using this can to recreate The Catch.
Seattle Seahawks
The perfect beer for cheering so loudly it registers on the Richter scale.
St. Louis Rams
The perfect beer for toasting the defense, and the ravioli.
Tampa Bay Buccaneers
The perfect beer for channeling your inner Captain Fear
Tennessee Titans
The perfect beer for making miracles happen in music city.
Washington Redskins
The perfect beer for fighting on ‘til
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