MillerCoors Launching “We Stand For Beer” Campaign

From BizJournals:

The print and out-of-home campaign, on which MillerCoors will spend just under $1 million spread out over a four-month period beginning in early July, was developed by the Milwaukee office of ad agency Jacobson Rost, which has worked on MillerCoors beer ads in years past.

The new corporate campaign, however, isn't designed to focus on particular MillerCoors brews such as Coors Light or Miller Lite. Rather, the campaign is designed to spotlight three core aspects of MillerCoors' corporate mission — job creation, sustainability and product quality.

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