MillerCoors Launching “We Stand For Beer” Campaign

image
From BizJournals:

The print and out-of-home campaign, on which MillerCoors will spend just under $1 million spread out over a four-month period beginning in early July, was developed by the Milwaukee office of ad agency Jacobson Rost, which has worked on MillerCoors beer ads in years past.

The new corporate campaign, however, isn't designed to focus on particular MillerCoors brews such as Coors Light or Miller Lite. Rather, the campaign is designed to spotlight three core aspects of MillerCoors' corporate mission — job creation, sustainability and product quality.
image

About MyBeer Buzz

Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for mybeerbuzz.com. Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play........Copyright 2007-2024 mybeerbuzz.com All Rights Reserved: Use of this content on ANY site without written permission is not allowed.

0 comments (click to read or post):

Post a Comment

Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).