Wednesday, April 1, 2015: Rabbis, lawyers, doctors and Jewish accountants have countless songs of praise celebrating their crucial and storied roles in our history and communities.
But with a name oh so hard to spell and a delicate job cloaked in controversy, when a Mohel (pron, "moi-el" or “mo’hel”) walks in the room with his sacred ritual instruments soaked in significance and honed with years of handiwork, the adults (and one particular 8-day old male child) could generally use a beer - or several.
Finally after 4000 years of Jewish tradition from Abraham to Jon Stewart - and for many more world cultures in the fold - the perfect bubbly balm to sooth the Bubbes and the bystanders and sanctify such a precious moment. A new craft beer covenant coming to convert you: Circum Session Ale.
Intended to look just like our father’s fizzy yellow beers, Circum Session gives a hand crafted twist for a more modern angle of flavor for the next generation of the tribe of Better Beer enthusiasts.
Richie Saunders, Lead Brewer waxes poetic about the intelligent design of his newest recipe: "For such a lingham-likened liquid, we wanted Circum Session Ale to pour out triumphantly with spirited carbonation for a full and fluffy head of foam atop a golden peachy color in a fermented celebration of Life. Pulled from the earth's bounty, touches of several malted grains provide a subtly sweet full body and our proprietary yeast leads to a clean refreshing mouthfeel. Several rounds of popping green hop bud additions offer a gentle pinch of bitterness with splashes of citrus and fruit. Mouthwateringly delightful!"
Perfect for pairing with an array of like minded morsels, may we suggest pleasures such as Lamb Lollipops, Veal Sliders, and of course the classic Balls of Matzoh Soup to provide the perfect comforting nourishment. And though shrimp cocktail and pork tenderloin may be tasty culinary companions, kosher for the Tribe they most certainly are not.
Because of the more delicate nature of a session ale especially when fresh, it's probably best to keep away from funky cheese, raw foods or spicy hand rolls.
Jeremy Cowan, proprietor of Shmaltz, shares the inspiration for this off-beat creation: "An email came to our inbox a few months ago from an avid fan, Adam Cossick from Suwanee, GA with an idea that has been tossed around at beer fests for many years. Truly profound shtick is hard to find and although we weren't sure this would rise to our usual Shmaltz standards, Circum Session seizes the current low gravity session ale craze with a balanced and smooth entry into the growing category. Since Big Beer marketing has deep roots in prurient, nether regions of low brow hack, we thought, Why not beat them at their own game? Thus, the birth of Circum Session. And I mean c'mon, after this brutal Northeast winter couldn't we all use a few great Spring beers - and one big release, distributed all over the country, based on a dick joke."
Circum Session comes filled in 8 oz stubbies, 12 oz long necks, and 16 oz tall boys - the perfect package size for every drinker's needs. Custom fit foam beer koozies offer protection and longer enjoyment when those sultry Spring afternoons start heating up. The CSA branded bottle openers serve double duty with an additional stainless steel flip top blade honed to slice up any low hanging Spring fruits that might dangle from within arms reach.
So whether for yourself or for a close circle of friends, grab ahold of Circum Session Ale from Shmaltz Brewing and He'brew Beer - a cut above the rest. And if you're pounding pints at your favorite watering hole, don't be a shmuck and make sure to leave the wait staff a generous tip. To Life - L'Chaim!
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