We brought you the first look at these beers back in July, and now comes word from Vancitybuzz that Central City has landed the exclusive brewing & distribution rights.
A little piece of Middle Earth has arrived in British Columbia. Surrey’s Central City Brewing has landed the exclusive brewing and distribution rights to a new Hobbit Trilogy series of beer in anticipation of the last Hobbit film’s release this December.
“We are extremely excited and proud to be the first Canadian brewery to get the exclusive brewing and distribution rights to The Hobbit Trilogy series of beers,” says Tim Barnes, Vice President of Marketing and Sales at Central City Brewers + Distillers. “With the last film of The Hobbit Trilogy coming out in December, we are working hard to get these beers in stores by Christmas.”
The beers will be available in B.C., Alberta, Saskatchewan and Manitoba in December, with the possibility that distribution will extend to the east coast. The Hobbit: The Battle of the Five Armies arrives in theatres December 17.
pathetic marketing and overpice
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