From the Wall St Journal:
Heineken USA has signed a five-year sponsorship agreement to become the official beer of Major League Soccer starting next year, taking a spot Budweiser has had for nearly two decades as one of the league’s top sponsors.
The five-year deal is valued at more than $50 million, including with media and marketing commitment according to people familiar with the agreement.
.
Founder, owner, author, graphic designer, CEO, CFO, webmaster, president, mechanic and janitor for mybeerbuzz.com. Producer and Co-host of the WILK Friday BeerBuzz live weekly craft beer radio show. Small craft-brewer of the craft beer news sites and one-man-band with way too many instruments to play........Copyright 2007-2024 mybeerbuzz.com All Rights Reserved: Use of this content on ANY site without written permission is not allowed.
From the Wall St Journal:
0 comments (click to read or post):
Post a Comment
Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).