From Bloomberg:
Taco Bell’s (YUM) soon-to-open upscale spinoff restaurant—the name is a mouthful: U.S. Taco Co. & Urban Taproom—isn’t going actually to have a taproom, at least not at the first location in Huntington Beach, Calif. And that means the world will have to wait for a fast-food chain to embark on the bold experiment of popularizing the beer milkshake, an anticipated item on the menu.
Due to a snag securing a liquor license in a city already evaluating stricter alcohol rules, the Taco Bell’s take on a fast-casual restaurant will instead serve soft drinks, such as glass-bottle Mexican Pepsi and Olde Brooklyn soda, for its July opening.
U.S. Taco is now thought of in two variations—one with a bar, one without. The six-person team within Taco Bell is now exploring locations in Southern California for a second restaurant, which they hope will serve 50 beers (of which four to six will be on tap) and can rightfully earn the “Urban Taproom” part of the concept’s name. “Even without the booze milkshakes, Huntington felt like the right place to be,” Jenkins says, noting the age-old bond between surfing and tacos.
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