From Mail OnLine:
A graphic anti-alcohol television advert showing a man drinking a glass of lager with a tumour in it has sparked a complaint by the beer and pub industry.
The British Beer and Pub Association, the Campaign for Real Ale and the Society of Independent Brewers have written jointly to the Advertising Standards Authority about the advert, which was made by alcohol awareness charity Balance North East and shown on prime-time ITV television.
The group, representing more than 700 brewers, has told the regulator that the advert is ‘extremely misleading’ in implying that drinking a glass of beer would give you cancer, backed by a voiceover which equates the risk of moderate drinking with the harm associated with tobacco and asbestos.
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