New Belgium Launches Alabama Distribution 1/27

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We tipped you off that New Belgium would be entering Alabama back in Nov, and now the official word from new Belgium:

Fort Collins, CONew Belgium Brewing will begin distributing beer throughout Alabama as of January 27th, 2014. The “Yellowhammer” state will be New Belgium’s 36th state of distribution. Initial offerings include Fat Tire, Ranger IPA, Spring Blonde (seasonal), Sanpshot Wheat, Shift, Trippel and the Lips of Faith series. The rollout will feature 12-oz and 22-oz bottles, 12-pz cans and draft.

New Belgium is pleased to be partnering with:

  • Supreme Beverage (Miller/Coors) Northern AL
  • Gulf Distributing (Miller/Coors) South Western AL
  • Allstate Beverage (Miller/Coors) South Central AL
  • Premium Beverage (Miller/Coors) East Central AL

“We interviewed a lot of great wholesalers in the area and we’re very excited about where we’ve landed,” said New Belgium’s Southeast Regional Sales Director, Jeff Sipes. “We look forward to making new friends, learning new things and contributing to Alabama’s thriving beer and food scene.”
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