Looks like Red Stripe will be jumping aboard the Flavored Malt Beverage train with their new fruit-flavored “Burst." Details from The Gleaner:
The raspberry-flavoured drink was rolled out to Red Stripe Jamaica shareholders on Friday, ahead of a national campaign which is to start later this month.
The beer has been designed as a "recruitment-driven" product, primarily for 18 to 24 year olds, according to Red Stripe brand manager Erin Mitchell.
"We hope it will have crossover appeal," she said, noting that earlier testing had revealed that the product "definitely has appeal" for both genders.
Burst's clear long-neck bottle features a label that is predominantly red and pink with an image of two red raspberries. The beer is 4.7 per cent alcohol and comes in a 275 ml bottle.
"Some additional flavours will be introduced inside the next calendar year," Mitchell said, but the company has not yet determined what those flavours will be.
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