Looks like we’ll be saying adieu Miller Chill in 2014. Details from Advertising Age:
The lime-flavored beer, which was once locked in a high-profile battle with Bud Light Lime, will be discontinued next year as the brewer focuses on other priorities, including the upcoming launches of higher-alcohol Miller Fortune and Smith & Forge Hard Cider.
"We have been very vocal about our desire to evolve our portfolio to the fast-growing and higher margin segments of the beer business…especially at the high end," spokesman Jonathan Stern said in an email, referencing brands such as Redd's, Third Shift and Leinenkugel Summer Shandy. "As part of this initiative, we are trimming low-volume and low-value SKUs and brands," including eliminating Miller Chill, he confirmed. He said the moves would be "carefully managed with our distributors and chain customers on a market-by-market basis over time to ensure we maintain shelf space and replace with higher velocity SKUs."
.
0 comments (click to read or post):
Post a Comment
Please leave a comment...I do moderate each comment so it may not appear immediately...and please be nice! You can also comment using Disqus (below) or even comment directly on Facebook (bottom).