Guinness - Social Experiment with Danny Wallace and Professor Dunbar (Video) - Round Up You Mates

From Guinness:

Comedy writer Danny Wallace and Oxford University's Professor Robin Dunbar conduct a social experiment of male friendship brought to you by GUINNESS.

Psychologist Professor Dunbar and Danny Wallace aim to discover how men interact socially and the science of friendship.

A team of close friends who bond over their love of football are given two football related tasks. The first, playing football on a games console and only communicating through the console headsets. The second will see the male friends play together in a real game of 5 a side football, which will test the friends togetherness and level of bonding throughout the game.
The results are impressive, but do Guinness United have what it takes to beat the community of online gaming? Search using the hashtag #roundupyourmates following The Jonathan Ross show on Saturday October 26th, 2013 to find out more about the Guinness social experiment.

To watch Danny Wallace and Professor Robin Dunbar being interviewed by Jonathan Ross about the study and social experiment watch - http://bit.ly/17ilHlV

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