From CNBC:
Seeing an opportunity to inject itself into a conversation on cold beer, the company ponied up $10,000 to support the project.
"We saw the Chill Puck on Kickstarter, thought it was awesome and knew right away we wanted to help them out," said Amanda DeVore Moehr, a brand manager at Coors Light. "Ultimately, Chill Puck and Coors Light have the same mission: Coors Light is all about Rocky Mountain cold refreshment and Chill Puck is all about helping people enjoy the coldest beer possible. It's a natural fit
Equally as important as the donation, the company put Chill Puck's Kickstarter campaign on the Coors Light Facebook page, exposing it to the brand's nearly 3 million Facebook fans.
"As soon as Coors Light put us on their Facebook page, it just started exploding," Peters continued. "It's been amazing.
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Ultimately more than 1,000 backers contributed a total of $41,759 to Chill Puck's Kickstarter campaign.The investment allowed Peters to double his initial production order, which arrived shortly before the July 4th holiday. The company shipped 1,500 pre-orders in advance of the holiday weekend, Peters said.
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