UK Band Madness Works With Growler Brewery To Launch “Gladness” Lager

Yet another musical act has decided to jump into the beer biz. This time it’s the UK band Madness working with Growler Brewery to create a lager named “Gladness.” Details from the Drinks Business:

The band has teamed up with the Growler Brewery in Essex to create a lager-style beer, with a 4.2% abv, which is called “Gladness”.

The beer will be sold in the Nicholson’s pub chain for three months, but subsequent deals have also been signed with JD Wetherspoon and Punch Taverns and bottles of Gladness will also be available in supermarkets soon.

Rob Flanagan, the owner of the Growler Brewery, said: “It’s a joint venture. We will brew it and sell it, we will market it together and they will get a royalty.
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3 comments (click to read or post):

Anonymous29 June, 2013 08:36
when will it be available in supermarkets? keep looking but can't find anywhere in Camden
Rhodesgolfer10 July, 2013 12:11
GLADNESS .It's available on Cask and also in 500ml bottles at THE DUBLIN CASTLE, 94, Parkway, Camden Town, NW1 7AN. The Dublin Castle the home of MADNESS, where the idea was born, nurtured and presented to SUGGS.
Cask is very good , the bottles are my favourite especially chilled.
MyBeer Buzz10 July, 2013 12:59
Cool...thanks for the update.

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