Back in 1979 a young man named Ken Grossman founded a small brewery in Chico CA. Named after one of his favorite places to hike, Sierra Nevada Brewing started small, but has grown over the last 30-years to become one of the largest “small” breweries in the U.S…and they are poised to grow even larger in 2014 as they move to open their new Mills River, NC Brewery.
With Sierra Nevada making a big move to open an east coast facility, and with the impact I believe that will have on our local craft beer community, I thought this was a perfect time to welcome the 2nd generation of Grossman family brewers on to the show. Today we welcomed Brian Grossman, son of founder Ken Grossman and general manager and brewer for the new Mills River NC Sierra Nevada facility to join us to talk Sierra Nevada beer.
Following in your father’s footsteps is not always easy, and with such big shoes to fill, Brian will have his hands full. Add to that the complexity and size of the new Mills River facility and we know Brian will be a busy young man…so we thank Brian for taking the time to talk with us today. With that in mind, we decided to sample a beer from both generations of Grossmans on the show today.
In just two years of existence, Sierra Nevada Ruthless Rye IPA has become a classic beer already. This non-traditional Rye IPA brings forth some of the dry spiciness of the rye used in the malt bill but also a touch of citrus and fruit. It has a dry almost peppery finish but a pleasing herbal and citrus note up front that combine to make it a very drinkable beer.
We also wanted to taste a Sierra Nevada classic brew, and one that dates back to 1983…so why not march out the classic Sierra Nevada Bigfoot Barleywine. This beer is bold on so many levels from malty to hoppy, and at almost 10% ABV and almost 100 IBU, this is the beer that has single-handedly defined what an American Barleywine should be. Try this beer and if you can resist drinking all of it…be sure to cellar some too. As Sierra Nevada says this beer has “supreme cellerability.” And if that’s not enough, it’s also exciting to see a special Barrel-aged Bigfoot being released in limited quantities to celebrate Sierra Nevada’s 30th Anniversary. It may not be easy to find, but it will be well worth the search.
It was a ton of fun talking to Brian and a lot of fun getting his insider Sierra Nevada info. I mean who knew that Torpedo IPA in just a few years on the market has become the number 1 selling IPA in the U.S. Who knew it sells almost as many units as SN Pale Ale….and who knew that there is more than one Torpedo-Hop-Infusion devices!
It was even more exciting to get to hear about the Sierra Nevada Mills River facility. It’s clear that this facility will be a very special place in the craft beer world, thanks in part to Brian’s involvement and hard work. I’m excited to see what will come next for the east coast when Sierra Nevada opens in North Carolina so stay tuned….and of course between now and the anticipated Fall 2014 opening, I will continue to shamelessly beg Brian to be invited to Beer Camp!
Thank you to Brian Grossman from Sierra Nevada, Nancy, John & Joe for yet another
fun Friday.
The Friday BeerBuzz…bringing good beers and good people together. As always you can check out the video on-line at the WILK Friday BeerBuzz page by clicking HERE.
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A thrill to have beer superstar, Sierra Nevada Brewing Company's Brian Grossman visit the WILK Friday Beer Buzz this morning!
ReplyDeleteEver had a Sierra Nevada you didn't like? No, neither did I. And their Ruthless Rye is outstanding! Their website description of Bigfoot Barleywine 2013, aptly, is 'a beast of a beer!' Try one and see.
Thank you Brian, thanks always to Bill from MyBeerBuzz.com, and thank you for listening!
Best,
John
webster@wilknewsradio.com
It was an honor to talk to Brian Grossman, 2nd generation of the Sierra Nevada brewing family and general manager of what will be an AMAZING facility in Mills River NC. Stay tuned as we follow along with the progress.
ReplyDeleteAmazing show! I knew you'd have Sierra Nevada on the show eventually. Cheers to Brian. I'm already planning a trip to North Carolina. Jess
ReplyDeleteI'm planning a trip to Krugels to pick up some Ruthless Rye.l I love this beer and I want to try Bigfoot too. Great show WILW and I think you need another hour with Brian Grossman too. Cheers. Ryan W
ReplyDeleteThat was one of your best shows. I love the beers you featured and getting Brian Grossman on the air with you was super-cool. I hardly ever see Sierra Nevada interviews so kudos to WILK and cheers to Brian.
ReplyDeleteJerry N
Hi WILK. I've had Ruthless Rye before and loved it. I plan to buy some Bigfoot today if I can find it to sample that one. As Webster said I've never had a Sierra Nevada beer I didn't love and I vote you guys in to Beer Camp! I think yo'd be perfect. Cheers to Brian and thanks WILK! Chris (Carbondaley)
ReplyDeleteI've tried all of Sierra Nevadas beer but I have never found Bigfoot. I guess I should try harder.
ReplyDeleteMarcus
Wow I just ran through your video and that was too much fun. I love Sierra Nevada and they started me drinking better beer with their Pale Ale. Krista
ReplyDeleteDoes Georgetown Deli have these?
ReplyDeleteRon
Yes Ron, although the Bigfoot doesn't last long so get some now.
ReplyDeleteI tuned in late but caught the best parts of the beer drinking. Nice guest guys!
ReplyDeleteJeremy in Moosic
I know you guys did Glissade from SN but I was wondering when a Grossman would be on WILK. Nice job Brian and welcome to the east coast.
ReplyDeleteMarcy Kline
Killer! I loved your not-so-subtle campaign to get to Sierra Nevada Beer Camp. Cheers on a nice show and good luck with that. I'd vote for you guys!
ReplyDeleteEric
Me too. Beer Buzzers Beer Camp!
ReplyDeleteU have my vote. Amy
I like most everything from Sierra Nevada. very cool to hear about them moving east. Cheers.
ReplyDeleteBen
I love the show video! JJ
ReplyDeleteHey the disco ball is making me dizzy on the video.
ReplyDeleteCam
You should see it in the studio...it does make you a little bit dizzy if you focus on it.
ReplyDeleteI've already watched the video twice and my wife says I should be taking notes! Thom
ReplyDeleteCouldn't hurt Thom and I'll tell you Brian Grossman gave us a lot of details on the new NC brewery...I may be taking notes myself.
ReplyDeleteGreat show guys. He was a really good guest and I myself cannot wait to visit HIS brewery in North Carolina. Terry Kelly
ReplyDeleteIt was really a nice surprise today to tune in and hear Brian Grossman on the show. Sierra Nevada is an amazing brewery and they make some of the best beers in the world. WILK keeps amazing me every week and I know craft beer. Your guests are always fun and always coming from great breweries. You are by far what I consider the best (and only) craft beer show in PA. Keep it up Bil, John Joe & Nancy. Don
ReplyDeleteI've heard about Beer Camp and I think you guys should get invited. Keep up the good beer-work! Maryann L (Tunkhannock)
ReplyDeleteGreat interview. I think you guys do such a great job every week and whoever is booking your guests it knocking it out of the park. I wasn't a fan of Horny Goat beer but you all made it so fun. Then today you bring us Sierra Nevada, arguably one of the best in the business and you bring Brian Grossman to NEPA. Cheers! KevinZ
ReplyDeleteWOW 1985 Bigfoot! I can only imagine how cool it must have been to toast with Sierra Nevada Bigfoot 1985! Cheers to Brian! TJ
ReplyDeleteWow is all I can say. I missed the show but just watched the video. You guys ruled the local beer world. Jason P
ReplyDeleteI love Ruthless Rye and I know I will love Bigfoot too. I always try your show beers. Ray
ReplyDeleteNice video and I love the music on the video. Jen
ReplyDeleteWho does the video?
ReplyDeleteKathy J
Kathy...the video is filmed by the lovely Karel Zoom-Lense Zubris, and the editing award & musical selection awards go to John Webster. I'm responsible for the backup batteries ;)
ReplyDeleteIs it live?
ReplyDeleteYou bet. The radio show is live and we film it live.
ReplyDeleteAnyone who has not tried Bigfoot is missing out on one of the best Barleywines. Ken LL
ReplyDeleteAs I said on the show, an nearly 10% ABV and 100 IBU, Bigfoot single-handedly defines what an American-Style Barleywine should be. Try it!
ReplyDeleteOK I will. Off to Krugels for Happy Hour! Kara
ReplyDeleteIs Ruthless Rye a seasonal beer? J
ReplyDeleteJ...yes technically Ruthless is still a seasonal. That may change or we may see it become a periodic release once they have some east coast capacity up and running. For now it is seasonal only so get out there and try some.
ReplyDeleteI would love to see Ruthless Rye year-round! Are you listening Brian? Darth
ReplyDeleteMe too on the Ruthless Year-round. I buy a case now but I go through it pretty fast. Jason
ReplyDeleteA big Thank You to Brian Grossman from Sierra Nevada for joining us on the show today. We had a great time talking beer with Brian and we really enjoyed sampling Ruthless Rye & Bigfoot as well.
ReplyDelete