How Angry Birds Are Helping a Finnish Brewery

Nope I’m not making this up…details from the Wall St Journal:

If

beer sales slump, Angry Birds will give you a lift. That’s the outlook going into 2013 for a small Finnish brewery and beverage company Olvi Oyj. 

Angry Birds, the wildly-popular mobile game franchise, is owned by the Finnish game developer Rovio Entertainment. Olvi struck a licensing deal with Rovio about a year ago and launched its Angry Birds-branded line of soft drinks last spring, Olvi chief executive Lasse Aho says.

Now orders are pouring in both from Finland and especially abroad. According to Mr. Aho, Europe, Russia and CIS countries are the main export markets, but orders have come from as far away as Australia, Mexico and Saudi-Arabia. “This is a big deal for us,” he says.
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