From BizJournals:
Sprecher Brewing Co., famous for its root beer, is introducing an alcoholic version of the beverage.
The Hard Root Beer is an old-fashioned fermented root beer with 5 percent alcohol by volume, Sprecher said. It combines the flavors and characteristics of Sprecher Root Beer with bourbon and oak flavors.
Sprecher’s Hard Root Beer is packaged in 12-ounce bottles with a suggested retail price of $5 per four-pack. The initial release will be available at the Sprecher Gift Shop, 701 W. Glendale Ave., Glendale, and at a limited number of locations in southeastern Wisconsin and Madison, the brewer said.
Availability details rom Sprecher:
The news release also let it be known that this product is not, repeat NOT, widely available at this point in time. At our distributors’ request, we are test marketing it in a very limited market. In addition to the Sprecher Gift Shop and Sprecher’s Pub, several accounts in the Milwaukee area and Madison will each receive a few cases for their customers.
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