From Avery & Beverage Distributors Co:
Aurora, CO– Beverage Distributors Company, LLC (BDC) is proud to announce that it has been named as the exclusive distributor for Avery Brewing Company in Colorado, effective December 10, 2012.
“I could not be more proud that Avery has chosen BDC as its exclusive wholesaler in Colorado,” said Joseph Marotta, President of BDC. “This validates all of the hard work and investment we have made this past year to be the Craft Beer Distributor of choice in Colorado.”
Avery’s founder and CEO Adam Avery echoed the sentiment, responding that “BDC’s commitment to education and the Cicerone program matches our brand awesomely. Also, in just one week, they were executing goals that we couldn’t believe. We want Avery IPA to be Colorado’s beer, and it’s clear that BDC offers a great avenue to get there.”
Starting in late 2011, BDC implemented a strategic plan to solidify and increase its beer business in Colorado by adding significant head count to the sales force, improving warehouse facilities, increasing its Category Management Department to specifically address beer sets, and providing Cicerone training and further beer education for all sales people.
“All of these improvements and plans have put us in a very good place,” added Marotta.
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