Molson Beer Sales Hurt In Canada by NHL Lockout

No hockey = no beer drinking?  Apparently yes.  This from  WSJ:

Hockey generates a lot of beer-drinking in Canada–at bars, in homes or at the rink. It’s also an important way Molson brands Coors Light and Canadian in that market. CEO Peter Swinburn told Dow Jones that there’s no way the company can replicate the marketing reach the NHL offers, even if it diverted all ad spending from hockey to other outlets. So challenges in Canada appear likely to persist until the NHL and players reach a deal.
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