Heineken Releases Special James Bond Packaging

From Heineken:

At retail, Bond-themed promotional packaging on 12, 18, and 24-packs of HEINEKEN include unique codes that allow consumers to enter for a “1 in 007” chance to win a Skyfall movie ticket. The Heineken Draught Keg value-added pack and Holiday themed Heineken Bond display and POS items will encourage shoppers to make Heineken a part of their Holiday celebrations. The custom designed value-added pack includes a 5L Draught Keg of Heineken Lager, two Heineken Star glasses, ten Heineken coasters and one Heineken skimmer. In addition, channel relevant IRC and MIR offers (where legal) will target driving out-of-section displays and larger basket rings for participating retailers.

Heineken 3-pack. Capitalizing on the popularity of single-serve cans, Heineken USA has created a 3-pack of 16-ounce Heineken Lager cans. The plastic-wrapped 3-pack comes on the trend of similar 3-packs posting double-digit growth in c-stores during each of the past three years.

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