Samuel Adams Octoberfest Milkshake - Burger Chains Adding Beer to Milkshakes

An interesting twist and a new way to lure consumers away from non-Alcoholic Burger chains.  This from Reuters:

LOS ANGELES, Sept 10 (Reuters/mbb/) - Gourmet hamburger chains are spiking milkshakes with everything from beer to red wine in a bid to steal customers from "dry" rivals like McDonald's Corp .

Red Robin Gourmet Burgers Inc. on Tuesday will debut a Samuel Adams Octoberfest milkshake, made with vanilla ice cream, beer and caramel, at its roughly 460 restaurants around the country.

Red Robin is not the first restaurant to add booze to milkshakes, which are a menu staple at most burger joints. But its move comes as bartenders take a bigger role in creating menu items that will set more upscale restaurants apart from fast-food chains that often do not sell alcohol.

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