Not a real shocker here, but DemandTracker has shown that the larger the beer menu a restaurant or bar has, the more likely people are to order more beer. Details from CNBC:
According to the Alcoholic Beverage DemandTracker, 33 percent of alcohol drinkers who visit restaurants regularly report that they are more likely to order beer when offered a large selection of beer brands.
A good portion, about 26 percent, also said they are more likely to order more servings of beer with a better beer selection than they would have otherwise.
According to the study conducted by Consumer Edge Insight, experimentation is a key component behind bigger sales as consumers sample new products or re-visit brands they have not had in a while. Thirty-six percent of consumers say they are more likely to choose a brand they haven’t tried before and 19 percent said they are more likely to order a brand they have not drunk in a long time.
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