A company called Spirited Vines Media is marketing a new protective wrap for wine & spirits allowing advertisers to wrap their produce in a “bottle-billboard.” This new 360-degree advertising is now being extended to craft beer bottle shops as well. In theory the advertisers pay to have their info on the billboard, and the retailers get the packaging for free and it gives them a free, quick & professional way to protect the bottles they sell. The packaging is currently being tested in select shops in New York & Connecticut, and come packages even include built in gift cards & coupons so I expect we’ll see this sort of packaging at bottle shops very soon. More details here.
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