Miller Lite Going Back to “Miller Time” Ads

Looks like MillerCoors is digging back into the advertising archives to revive the “Miller Time” advertising campaign for Miller Lite.

New ads are still in development but are expected to be unveiled at a distributors' meeting later this month. The effort will replace the "Man Up" campaign by DraftFCB that positioned Lite as a great-tasting beer by mocking men who choose other brands. While the brewer does not appear ready to abandon the taste positioning, the "Miller Time" tagline suggests more of an emotional appeal.  Full article from Advertising Age HERE.

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